We live in a globalized economy.
An economy is made up of many different subsets (some are
variables and some are constants) but each and every economy is made up and
influence accordingly. Sometimes is it direct or indirect – They Heart and the
Soul of an Economy is Petrol and Electricity – the two have a direct impact and
an indirect impact on the economy and influence individuals, brands and
organizations to act accordingly.
If the combined cost is higher in average to the Global Cost
(i.e. The Petrol and Electricity Prices in one country is too high in
comparison to a globalized world) the production and as a result exports would
be impacted upon because it will cost much too produced the goods/services in
that country, and then to be exported, and will wouldn’t be cost effective for the
another country to import the goods/services, when the same quality or better
grade of quality can be sourced from elsewhere.
Everyone is impacted on by Petrol and Electricity – A
financial institution (i.e. Bank) has to take money and deliver it to an ATM,
Even an I.T start-up is depended on Electricity. The Internal stakeholders
(i.e. Staff) of a Brand/Organization use transport to travel to work. The Phone,
PC and Notebook which are used which require Electricity. Increasing the cost of one has a direct
impact on you, as well as other individuals, as well as Brands and as well as
Organizations as the prices of most goods and services do appreciate.
