Marketing Insights and Strategy

Marketing Insights and Strategy

In this Information Era, where one can connect, interact and engage with individuals across time-zones, across cities, across countries,

My adage is “Aspire to Inspire, Live to Dream, Envisioning the Vision and the Opportunities.”

This means Aspire (To be Passionate) Inspire (My Actions/Decisions impact on my current and future and my reputation)

Live to Dream (Looking to the current and the future to improve, and to believe in the greatness and ability to far-surpass my full potential)

 Envisioning the Vision and the Opportunities (Focused on my goals and dreams, being respectful, a willingness to listen, observe, engage, interact, communicate)

Dearest Marketing-stars and Marketing-staress

Brand continues to adapt, develop, re-focus, create awareness, increase the sentiment, grow the reach, drive the passion towards the brand, and build the strength, in the pursuit of greatness, and far-surpassing the full potential,

The Heart and Soul of an Economy

 We live in a globalized economy.

An economy is made up of many different subsets (some are variables and some are constants) but each and every economy is made up and influence accordingly. Sometimes is it direct or indirect – They Heart and the Soul of an Economy is Petrol and Electricity – the two have a direct impact and an indirect impact on the economy and influence individuals, brands and organizations to act accordingly.

If the combined cost is higher in average to the Global Cost (i.e. The Petrol and Electricity Prices in one country is too high in comparison to a globalized world) the production and as a result exports would be impacted upon because it will cost much too produced the goods/services in that country, and then to be exported, and will wouldn’t be cost effective for the another country to import the goods/services, when the same quality or better grade of quality can be sourced from elsewhere.

Everyone is impacted on by Petrol and Electricity – A financial institution (i.e. Bank) has to take money and deliver it to an ATM, Even an I.T start-up is depended on Electricity. The Internal stakeholders (i.e. Staff) of a Brand/Organization use transport to travel to work. The Phone, PC and Notebook which are used which require Electricity.  Increasing the cost of one has a direct impact on you, as well as other individuals, as well as Brands and as well as Organizations as the prices of most goods and services do appreciate.