Tuesday, July 16, 2013

Legendary Advertising


Legendary Advertising

 It is said that there always a Movie, a Show, a Song, that defines and inspires a generation as a group of individuals, the same is true in the Advertising Industry, great adverts have the manner to inspire, to entertain, to share a laugh, to provide insights, to educate, and when that and the content, the music, the tone, the ambience shines through transparently - it is truly a joy to view and experience that creates a great and a brilliant Advert (and/or Campaign)

Greetings to the Digital-sters, Digital-star-ess, Blog-stars, and Blog-staress and to the Brands and the Organizations,

Advertising Insights;

I believe that the internal values of a Brand influence the Story, Outline, Plot, the Tone and the Message in the Advert – also in high competitive platforms (where there is a lot of Advertising) – the Brand Values create the means to differential and the means to individualize the Advert to the Audience as an Individual (in accordance to their situation/s, their experience/s via your brand)

I love Advertising that tells a Story/ or responds to a situation/experience,

The sense of the individual’s favourite team (scoring a goal, a touchdown, crossing the checked line first and a try) the pride of understanding and those are some of the aspects that should be encapsulated in the Advert,

Please kindly note that there is a fine line between Distinctive and just being Brash, a fine line between Entertaining and just being Asinine – but there is always an Advert that encapsulates the experiences and situations those are the Advert I treasure- that has the potential to go viral as the individuals (customers/clients) feel understood, acknowledged (i.e. valued)