1918 to 2013 to Beyond

To a much adored Global Icon,

Dearest Mr Mandela, Dearest Madiba,

Born on the 18^TH of July 1918

He was and is;
A Son,
A Father,
An Uncle,
A Grandfather,
A Great Grandfather,
A Great-Great Grandfather,
A Former President of South Africa,
A Mentor,
An Advisor,
A Legendary Icon,
A magnificent Global Leader.

Brand Values Alignment & Synergy in Marketing, Digital Marketing, Communication & Advertising

Brands which are admired, Brands which are Epic – the Brands that set trends and that are truly legendary,

But every journey is not easy, there is time, effort and dedication that went in to overcome the endeavour, there are many (metaphorical mountains, and waves) that where present on the path to success/es – but there was a Vision (the dream), and a Mission (the now aspect – what must be done now to reach the dream, the goals) and also Strategic Intent (the values in which the Mission, and the Vision is completed)

The Vision, Mission, and Strategic Intent are equally important; these core factors assist one in the journey.

I hear you asking, but “what has this got to do with Business, Marketing, Communications and Advertising?”

The truth is that it has everything to do with Business, and with Brands from Marketing, to Communications, to Digital Marketing to Advertising, there is an internal and an external perspective,

The internal is the Vision, the Mission, and the Strategic Intent of the brand, the external is how the brand is perceive by those whom form part of the market,