Marketing, Digital Marketing, Strategy, Innovation and Corporate Entrepreneurship my passion – in 2013

Marketing, Digital Marketing, Strategy, Innovation and Corporate Entrepreneurship my passion – What we can look forward to in 2013

Greetings to you as an individual, as well as the Brands and The Organizations,

I am appreciative of the Time and Effort that you have undertaken in viewing this,

This is based on my perspective in regards to the aspect of Marketing that we as individuals hold dear – I am passionate about Marketing, Digital Marketing, Strategy, Innovation and Corporate Entrepreneurship and one of my core dreams and goals is to be a Leader in Marketing, Digital Marketing, Strategy, Innovation and Corporate Entrepreneurship.

I believe that as Internet Costs decreases and becomes continuously becomes more affordable – more individuals in South Africa will begin utilizing, sharing, interacting, engaging on the Internet and also Social Networking Media – enhancing the spectrum of online individuals whom possess the desire to share, interact, and engage with Friends, Family, Associates and as well as Brands, and Organizations that have an individual appeal to that online individual users.

Dreams and Goals of Consumers from a Strategic Marketing Perspective

Dreams and Goals of Consumers from a Strategic Marketing Perspective

Greetings to you

A Dream is a preferably position. A Goal is the working towards achievement of that Dream

I must admitted I do spend a lot of time on Facebook, and Linked – In identifying new Marketing trends and what is needed by organizations  

I have had the privilege and honour to interact with a Durban based Strategic Marketing, Events, Branding and Conceptual Design organization called Euphoria Communications (https://www.facebook.com/EuphoriaCommunications ) I was captivated by this quote that they posted

“People are driven either by dreams or deadlines.” – Under 30 CEO

This is a great and true quote, I just had to thank Euphoria Communications for sharing this quote so I responded by saying “Great quote thanks for sharing. I believe that individuals are motivated by dreams and goals. And in Strategic Marketing finding out these motivation factors – provides key insights to an organization on how to connect and interact with such individuals” 

The Solution to the Pricing of Petrol for Organizations and Governments

The Solution to the Pricing of Petrol for Organizations and Governments

Greetings to you,

Has anyone heard of the Economic Principle called TANSTAAF – There Aint No Such Thing As A Free Lunch Some Is Always Paying

I am pro (for) Marketing, Digital Marketing, Strategy, Innovation and (Corporate) Entrepreneurship – those are my passions and I will be a Leader those respective fields,

I believe that if you are in the process of starting an organization or already running an organization, this post will add value to the operations of organization/s – and provide you with insights as to how petrol price increases affects you and as well as your customers,

I believe that most organizations (those that are established and yet to be established) in South Africa have this in common all of these organizations are influenced directly or indirectly when it comes to Petrol Price Increases, And most individual customers are affected by Petrol Price Increase

That concept of Over-Pricing Petrol and/or Continuously Increasing the Petrol Price’s, might work in theory, but  the pricing model of Petrol is inelastic (meaning that price increases have little or no effect on the demand levels - because individuals still need to travel to work, go shopping, and indirectly organizations need individuals  to ensure operations continue) - The Economy is made up of many different structures and balances - so focusing the energy on one aspect would then surely result in a imbalancement which would translate into the South African Economy as a whole, as the transport costs of goods would increase and then services would prices would increase as a result,

The Break Legacy – Entrepreneurship Show for Aspiring Entrepreneurs

The Break Legacy – Entrepreneurship Show for Aspiring Aspiring Entrepreneurs and Entrepreneurs

Greetings to Aspiring Entrepreneurs and Entrepreneurs in South Africa

I have being interacting with The Big Break Legacy, to bring this to your network and for you as an aspiring entrepreneur you could walk away with a huge cash injection for your business, and there would be much needed exposure for you organization, you and your organization will become a household names as you would be on Television,

With this prestigious program Dreams are created into Reality, a Nation is united in the name of Entrepreneurship; the decision is yours as to whether you are going to be watching at home as an Entrepreneur or as a Candidate on this on this life changing experience,

Whether you are looking for a challenge or Following your Passions, or Trying to take your organization to the next step, or On a mission to prove yourself as the Leader in your respective Industry – Have a look at what The Big Break Legacy can do for you as an individual, and also as an Entrepreneur in South Africa – Last year Graham Rowe won the Big Break Legacy show – he walked away with tons of experience, he became a household name, and with 5 Million Rands towards their organization.

The Business Plan - Advantages of having one

The Business Plan - Advantages of having one

Starting out Entrepreneurs often find themselves in a situation asking “What is a Business Plan?” and “Do I need a Business Plan?”

A business plan is a formal document that shows the proactive synergy from HR, Marketing, Sales, Finance, Accounting, Economics, Management, and Sustainability - perspectives of the future enterprise, it is a guide on how the business is operating and should be operated; it provides a sense of purpose i.e. the reason for being in business, and it should be continuously updated as the Organization grows,

So to answer the question above – Yes you do need a Business Plan – because honestly how would know if you have achieved something that you as an Entrepreneur have achieved something which is unbeknownst to you?

Small Business in South Africa and Digital Marketing

Small Business in South Africa and Digital Marketing

A small business should begin by focusing on the Marketing Mix - not the the mix that is found in some textbooks or article, but rather on the 7 p's of Marketing

1. Price

2. Product

3. Promotion

4. Place

5. People - individuals whom represent your organization

6. Processes - the manner in which business is conducted

7. Passion - Brand Loyalty - What do individual customers prefer your product/s and/or services over competitors

Digital Marketing and Social Networking Media

Digital Marketing and Social Networking Media

Digital Marketing/Social Networking Media(Facebook, Linked-In, etc) some say it’s a trend that will fade, while others say that it is here to stay, but I say in S.A as the Internet Costs drop, more and more individuals will start using Social Networking Media, providing a large target market and also provides transparency, opened communication and direct interaction with an individual or a group of individuals which results in loyalty to that organization, but it can also bring disloyalty if the reason for being on such media is unclear, or the customer service does not currently meet the customer's satisfaction, by the way I do own a customer retention concept called Brand Motion Interact,

The 7 P's of Marketing

The 7 P's of Marketing

In a Modern Society – where information is the ultimately the greatness resource and the Evolution and Revolution of Social Networking Media.

I would focus of the 7 p’s of Marketing Approach, as well as Digital Marketing efforts and Innovation – looking for new opportunities and ways of growing the target market.