Thursday, October 24, 2013

Intrusive Promotion 101

In this generation with advancements in technology, systems, processes, which proliferate into the strategy/strategies for the Brand, so there are better and continuous improvements and value adds (in terms of shaping the influence, the strength, the sentiment, the passion and as well the role to take cogence of the Customer’s/Client’s Situation/s and Experiences which adds value to the Customer’s/Client’s Journey with the Brand.)

I have being called twice, once from a 011 (+2711) number and from a 021 (+2721) number as well and I answered, then caller was an automated system (“Okay, Let see what this is about” I thought to myself) but it was an automated system that tried to get me to subscribe to some service that I really didn’t (well now – after hearing what this was about) want to hear about (“Press 1 – if you want, like to subscribe?” “Press 2 – to hang-up the call” Wow an option to hang-up amazing – well I just press the hang up button on the screen and the call was terminated, Haha)

The Position of Economics


Can a Brand, Can an Organization¸ Can a Government, Can a Country be blamed, I believe not as the result of the situation was the of various vortexes that affected the globalized economy as thereof, the vortexes collided with epic force it too each another, the result was a “Hybrid Vortex” (all the vortexes added up) – that played out across world economies, anyway if we do play the “blame game” what would actually be solved? As the situation and experience would still exist,

In this globalized economy a proverbial “sneeze” – results in a chain over events that are played out in various unique countries, industries, and to clients and to customers as individuals as households across the world over,

The practice of Securitization – this means a Financial Institution would have a book of loans that are sold more commonly to an SPV (Special Purpose Vehicle) and the SPV acquires the loan – this practice is extremely dangerous and short term focused (when a Market/Economy is based on an excess level (Supply) of credit) as played out in global terms which manifested into a situation in which the level and quality of the Securitization was diluted, an AAA+ loan was only a AA level type (and it was possibly less than that) that is  which was a dangerous situation indeed. South Africa has the Regulations and the Relevant Acts and Legalities in the Supply and Level of Credit there is the National Credit Act (NCA) and, and also those whom provide advice in a Financial Capacity on behalf on the Financial Brand must be FIAS compliant, there is also the FICA aspect as well, which serve as a means of Custodianship