Essence Arising in Presence (Marketing)

Dearest you,

The Day becomes Night…The Night becomes Day….As Seconds….gives us minutes…As Minutes…gives us Hours….As Hours…gives us Days…As Days…gives us Weeks…As Weeks…=…to the opportunity continuously learn, add-value, grow, and understand.

I believe that to create the greatest experience, a brand must be inherently interrelated.

“The day we come upon this universe we have a Presence, then we are set upon an amazing, and exhilarating journey to discover, to grow, to learn and to understand the Essence of ourselves and the universe.”

                                                Think about this:
Do you have a preferred sporting event? Do you have a preferred, brand of device? Do you have a preferred gaming title? Do you have a preferred gaming console? Do you have a preferred app? Do you have a preferred sporting team/person? Do you have a preferred brand? Do you have a preferred T.V program? Do you have a preferred social-media profile? Do you have a preferred movie? Do you have a preferred type of music? Do you have a preferred newspaper, book, and/or magazine?

Understanding Presence and Essence

 Why is that? It is because - Yes! They have a Presence, but another one of the reasons is that, there is some meaning and value to and for us (because there is an Essence for us!) as we continuously learn, grow, understand and add-value, as we are encountering/or encountered situations and as we experience or experienced.

Remember the question of “Why one brand is preferred over another?” Sometimes there is a deep affinity towards that brand and sometimes it is based on the experiences and situations of others (which we hold dearly - which could be in-turn based on the perceptions of others) and sometimes it is a matter of life-cycles and stages.

Direct and first-hand experiences count! How does one as a brand encourage the customer to actually experience the brand?

Environment and the Brand:

Inherently the Environment creates the Culture within the brand, and to change the Culture, one would have to change the Environment first.

Presence and Essence:

To instil confidence, trust and show the commitment of doing business with the brand. The motion begins with the: understanding the “whom.”

The Exploration:

To understand the customer, as an individual. As a brand to better to relate across all channels (or channels that are leveraged) to the customer as an individual – for an improved ROI.

Key Insights – In summary:

·        The customers’ preferred content type – that would amplify your message.
·        The advertising that inspires OR moving enough – that would encourage the customer to do business with your brand.
·        The opportunity for your customer to make their “voices” heard and listened-to via surveys, etc.
·        The opportunity to instil confidence in the brand – for example: inviting to view that newly created campaign.
·        Acknowledging the reputation of your brand and creating the vision of change and envision this into the environment of the brand.
·        Always build the listening, and watching elements of the brand to improve the brand.

Discovering the Meaning, building and creating the Understanding and always expanding the Understanding and Meaning continuously.

I am passionate about Marketing, Digital Marketing, Strategy, Innovation, and Corporate Entrepreneurship and I aspire to be the Leader in Marketing, Digital Marketing, Strategy, Innovation, and Corporate Entrepreneurship in Durban, in S.A and in the World.

Salute

Kash.KXG
Kash
 

“Aspire to Inspire
Live to Dream
Envisioning the Vision and Opportunities.”