Wednesday, August 21, 2013

Leading Inspiring Brands in S.A in the year 2013


Greeting Blog-Stars, Blog-staress, Digital-Stars, and Digital-Staress

A very special thank you goes to the Sunday Times, TNS, but also all of those individuals whom have spent the time, and the effort in the collection and sampling of the results – and the provision of the insightful information,

Some of the Brands that would appear here are mentioned in the previous post – “Legendary Advertising”

Some of the results have surprised me – let’s just leave it at that, and celebrate those whom have won and those whom have the potential to achieve greatness and define their full potential

Marketing Insights

Kindly remember that in this age, in the industry, in this environment – there is a lot of insights and research that are suggesting that Customer Centricity is continuously is gaining momentum and Brands are focusing or going to be focusing on the “you” as the customer as an associate.

I have observed conversations, interactions, engagements in regards to situations and experiences – there is a situation of how does a Brand influence the Market Sentiment, Reach, Strength and Passion (to current and potential client/customers) in terms of leveraging creativity, innovation, technology, flexibility as a means, it starts within the Brand as an Organization to purposeful create meaningful relationships and network, synergized and aligned , and continuously improving (i.e. being the best the best that the brand can be each minute, each hour, each day, each week, each month and every year) – “walking in the shoes of your customers” whom have had experiences and situations and also knowing your brand’s greatness and the full-potential that is capable of being envisioned into reality currently and into the future.