To create a powerful representation, that serves to acquire one’s attention. Sometimes brilliantly crafted; with witty and hilarious lines, it can be deep, impactful & profound, and on occasions it is a celebration.
Bringing from the onset sheer intensity; to arise distinctive, bold & into creation of an endeavour personified in the campaign, in the awaking off the senses, providing the need to discover, to the representation in seizing the second!
Advertising is what we are talking about at this very moment;
Working towards the Win!!!
Imagine: a situation when a customer walks into brand (store, office, dealership, etc.) – and no one currently knows the promotion/offer that the customer is talking about:
- Insight: If a brand is doing a sales promotion – then it would be beneficial to inform the internal stakeholders (staff). “Hello we are doing a promotion, this is how it works.”
Imagine: the experience while internal stakeholders are at home, and suddenly an advert of the brand they work appears:
- Insight: When a brand launches an advertising campaign (especially if its’ a significant change as to the branding, brand personality, positioning, etc.) internal stakeholders should be informed this can be done via the intranet, email, presentation, etc. Or even as internal stakeholder login into their device, the minute a browser is opened, there is a redirect to the advert and/or the campaign.
The above two could be used as examples of a currently disjointed brand - though it could be a lot more serious. Either way there is an impression formed around brand from the two above scenarios - Ultimately there are two choices you can take action & do something about, or leave things!
Firstly before we move on think about this definition of advertising “…is a form of marketing communication used to persuade an audience to take or continue some action, usually with respect to a commercial offering...”
Imagine: wanting to watch a 0:30 second video, then an advert of 1:00 appears:
- Insight: It would have to be one enthralling advert, learn the targeting configurations for your brand’s advantage.
Imagine: taking an advert on mass-media, and then sponsoring/promoting this into online-realm:
- Insight: Well, if it a well-supported campaign that might be one of the reasons. Though in all consideration, I would suggest that experience is “< or = ” (less-than or equal) to the other experience especially if the advert has being viewed prior, the experience has remained relative to the same-level…
There are only f-i-v-e seconds; - as the viewer would have to decide;
- Click on the “Skip” button the moment it is presented.
Or
- Continue watching!
Would you agree; what is done in this first f-i-v-e seconds is absolutely crucial?
Now let us explore this “persuade an audience”
Are audiences all the same? I believe that different audiences need (and actually required) unique communication-strategies, to acquire their interests. Oh! Look a silver cloud! Now we click there - Yeah!
Therefore: Create one for mass-media and tailor the copy for the audience with additional info, content, context, etc. Then promoted the latter one!
Have something on your mind about "Advertising Experience & Getting the Win!!!" then have you say in the comment section below.
I’m Kash; great to meet you! Focused on providing and acquiring Wins! I am passionate about Marketing, Digital Marketing, Strategy, Innovation, and Corporate Entrepreneurship & I aspire to be the Leader in those respective Industries.
Fortitude Arising!!!
Salute
Kashveer “Kash” Gobichund
“Aspire to Inspire
Live to Dream
Envision the Vision and the Opportunities.”
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