Internalized
Insights Acquisition
Dearest You,
Imagine if there was a magnitude of insights that where readily
and easily accessible, Imagine if it was just a matter of time, and effort in
acquiring those insights, imagine if those insights where shared for the
brands’ benefit and improvement. There is amazing knowledge within and around a
brand and channelling those inherent insights into understanding, and into
strategy.
Internalized
Insights Acquisition – fancy sounding name, right? But this is simply achieved by
acquiring the insights, of the internal stakeholders (i.e. the Staff) within a
brand. This could be in the form of a survey,
or via email. There should be an
aspect of confidentiality applied during all stages.
