Wednesday, September 19, 2012

The 7 P's of Marketing

The 7 P's of Marketing

In a Modern Society – where information is the ultimately the greatness resource and the Evolution and Revolution of Social Networking Media.

I would focus of the 7 p’s of Marketing Approach, as well as Digital Marketing efforts and Innovation – looking for new opportunities and ways of growing the target market.



             Which are?

1.      Pricecost of the respective product/service vs. competitors,

2.      Placewhere can the product/service be purchased i.e. the geographical areas, and the opportunities existing,

3.      ProductHow to differentiate the product/service from competitors offering,

4.      Promotion – what is currently done and what needs to be done to, enhance and stimulate buying behaviour of the product/service

5.      Processesby placing emphasis to manage this aspect – so that organization achieves the tasks that are required to compete in a competitive environment,

6.      Passionthe loyalty that customers have for the product/service,  in comparison to that of competitors

7.      People  The individual/s that represent the organization in the front lines, 
Products I own;
I developed Brand Motion Interact – which is a customer retention tool, that services customers when their expectations have currently not being met by the current level of customer service, With Brand Motion Interact - results in a mutual flow of info from the organization to the customer and vice versa, and in that process as an organization knows more about its customers – the organization will learn about the needs and product offerings to provide, thereby from customer retention to customer attraction which starts customer service and knowing the customers, 

Kind Regards
Kashveer "Kash" Gobichund  

No comments:

Post a Comment