The Future of Brands Reloaded - Generation Next 2014

Dearest you,

As we proceed, remember whom you are, whom inspires you, remember what you are going to achieve – envision this as your as source of inspiration, remember the potential that you inherently have. Venture to dream boldly and distinctively for you – believe in those whom believe in you as much they believe in you. As the start of a new dawn arises, as the clock ticks along delivering the journey of present, and of the future tense, while aiming for the moon of an alternate universe. Remember to rehearse, live every verse as you have achieved it already.

The Generation Next 2014 is created by HDI Youth Marketeers, Waltons (whom are “breeding success” amazing motto) and Monash South Africa respectively. An amazing thank you goes to Jason and Mokebe for time and effort. Also thank you to all those whom worked in the gathering of this amazing insights.

I acquired this for you via the team at HDI Youth Marketeers – a big thank you goes to all those whom assisted in the creation.

The Commitment by HDI Youth Marketeers:

 “HDI aims to connect brands to youth for the mutual benefit of both. We are in the business of understanding what makes the mind of a young person tick, and in this way offer our clients a value-driven service, which translates into business advantage in doing what we do best. The only way to get this right (or as right as we can) is to have a first-hand understanding of what it is that works, and what doesn’t work in the minds, hearts and lives of youth.

We are interested in knowing what young people think, especially in a South African market where more than 50% of the population, is youth. It’s absolutely necessary for marketers to know what drives youth, and we have taken on the (awesome) role of helping provide the insights that drive campaigns to accomplish these connections.”

The communiqué which we need to hear to see, and see to hear:

This goes out  to the brands and as well as those whom are in Marketing & Digital Marketing

“It’s important not to paint all youth with the same brush. There are very many differences between kids, teens, and young adults; and marketing to these groups may need some tailoring. The youth market is very tech-savvy and smart. They are prosumers (rather than consumers) who know and understand the concepts of value, and convenience, and can see right through brands who try to be “cool” but lack authenticity. Youth are not fans of hard-sell, and are likely to turn away any brand that gets the balance between value, and a great offering wrong.

This is something to keep in mind especially when trying to attract youth to your digital platform. Youth want to be engaged with as “equals”, or customers who know what they want.”

The Financial Power of the Youth Market:

This is based on the amalgamated spending power (i.e. the spending power are added-up)

In 2013 the amalgamated spending power was just over R105 Billion per annum. In 2014 the amalgamated spending power was in excess of R111 Billion.

Useful Links for HDI Young Marketeers:

The website is: www.hdiyouth.co.za
On Facebook: https://www.facebook.com/pages/HDI-Youth-Marketeers/173365499399109
On Twitter: https://twitter.com/hdiyouth
On YouTube: http://www.youtube.com/user/HDIYouth
The BizCommunity Press Office: http://www.bizcommunity.com/PressOffice/News.aspx?i=138360

Remember that you can acquire Jason Levine’s detailed insights and many more amazing insights via and full detailed report.  http://www.hdiyouth.co.za/downloads/2014_Generation%20next_Supplement%202.pdf

The Future of Brands List – Reloaded:
To all the brands and teams within the various brands – Congrats!

Brand Overall
BMW
Coca-Cola
Nike
Samsung
Apple
Adidas
Mr Price
Blackberry
Mercedes-Benz
McDonalds
Animated Brand/Entertainment Character	Cartoon Show
SpongeBob SquarePants	Phineas &Ferb
Phineas &Ferb	Tom & Jerry
Hello Kitty	SpongeBob SquarePants
Smurfs	Dragon Ball Z
Goku	The Boondocks
Minions	The Simpsons
Ben10	Regular Show
Barbies	South Park
Mickey Mouse	Naruto
Garfield	Adventure Time
Bank
FNB
Standard Bank
ABSA
Nedbank
Capitec bank
Old Mutual Bank
African Bank
Investec Bank
Post Bank
Other
Brand Slogan
Just Do It (Nike)
A Taste for Life (Spur)
I’m lovin it (McDonalds)
Impossible is Nothing (Addidas)
Unleash the Best (Monster)
Gives you wings (Red Bull)
So Good (KFC)
Enjoy Every Moment (Wimpy)
Have a break. Have a Kit Kat (Kit Kat)
So Much More (DStv)
Breakfast Cereal
Kellogg's Corn Flakes
Nestle Milo
Kellogg's Coco Pops
Jungle Oats
Muesli
Kellogg's Rice Krispies
ProNutro
Kellogg's All-Bran flakes
BokomoWeet-Brix
Future Life
Celebrity International	Celebrity Local
Drake	Trevor Noah
Beyone	Mi Casa
Nicki Minaj	Leon Schuster
Lil Wayne	AKA
Kendrik Lamar	DJ Kent
Eminem	Zahara
Rihanna	Dj Cleo
Chris Brown	DjSbu
Cristiano Ronaldo	KhuliChana
Katy Perry	Minnie Dlamini
Cellphone	Cellphone App
Apple iPhone	WhatsApp
Samsung	Blackberry Message (BBM)
Blackberry	Facebook
Nokia	Mxit
Sony Ericsson	YouTube
Huawei	Google
HTC	Instagram
LC	Angry Birds
Motorola	Twitter
Other	Opera Mini
Chewing Gum
Infinity
Stimorol
Orbit
Dentyne
Airwaves
Chappies
Clorets
Big Time
Beechies
Five
Chocolate
Bar One
Ferrero Rocher
Aero
Cadbury Bubbly
Kit Kat
Lunch Bar
LindtLindor
Milkly Bar
Cadbury Slabs
PS
Clothing Brand	Clothing Store
Nike	Mr Price
Adidas	Edgars
Guess	Woolworths
Sissy Boy	Sportscene
Puma	Identity
Billabong	Truworths
Identity	Jay Jays
Louis Vuitton	Cotton On
Versace	Legit
Diesel	Factorie
Coffee Shop
Mugg& Bean
Wimpy
McDonald's McCafe
Cappuccino's
Milky Lane
Nescafe
Wild Bean Café
News Café
Coffee Break Café
Dulce Café
Cold Drink
Coca-Cola
Fanta
Iron Brew
Appletiser
Twist
Lipton Ice Tea
Sparletta Cream Soda
Stoney
Sprite
Pepsi
Community Program
Soul Buddyz
Add Hope (KFC)
Khumbul'ekhaya
MySchool (Woolworths
loveLife
M-Net Cares
Pick n Pay School Club
CANSA
Youngblood 5 (5fm)
Santa Shoebox Project
Company
Google
BMW
Apple
Nike
Woolworths
DStv
Adidas
Coca-Cola
McDonald's
Microsoft
Computer Brand	Console/Computer Game
Samsung	FIFA 14
Apple Mac	Grand Theft Auto (GTA)
Sony	Need for Speed
LG	Angry Birds
HP	The Sims
Acer	Plants vs. Zombies
Lenovo	God of War
Dell	Call of Duty
Toshiba	Pacman
Alienware	Assassin's Creed
Current TV Program
Generations
iSibaya
Vampire Diaries
Top Gear
Dragon Ball Z
The Big Bang Theory
The Simpsons
7 de Laan
Rhythm City
Idols
Dairy Product
UltraMel Custard
Yogi Sip
Nestle Milo
Nutriday
Super M
Clover Tropika
Inkomazi
Melrose Cheese
Nestle Nesquick
Clover Vanilla Mmmilk
Deodorant Male	Deodorant Female
AXE	Playgirl
Playboy	Dove
Adidas	Adidas
Hugo Boss	Pink Happiness
English Blazer	Hoity Toity
Shield	Shield
Nivea for Men	Nivea
Brut	Yardley
Old Spice	Exclamation!
Status	Fire & Ice
Domestic Airline
SAA (South African Airways)
Mango
BA (British Airways)
Kulula.com
Other
Eat-Out Place	Fast-Food Place
Spur	McDonald's
Wimpy	KFC
Nando's	Debonairs
Mugg& Bean	Steers
Ocean Basket	Nando's
Panarottis	Burger King
Cape Town Fish Market	Roman's Pizza
News Café	Fish & Chips
John Dorys	Chicken Licken
Mike's Kitchen	Scooters Pizza
Energy Product
Monster
Red Bull
Energade
Play
Powerade
Dragon
Nestle Milo
Lucozade
Enerjelly babies
Score
Female Hygiene Product
Always
Kotex
Li-Lets
Stayfree
Lifestyle
Tampax
New Freedom
OB
Other
Fragrance
Adidas
Guess
Pink Happiness
Gucci
Hugo Boss
Dolce &Gabana (D&G)
English Blazer
Justin Bieber-Someday
1 Million PacoRabanne
Solo
Grocery Store
Pick n Pay
Woolworths Food
Game
Checkers
Spar
Makro
Shoprite
Food Lover's Market
Fruit & Veg City
OK
Haircare Product
Dark & Lovely
Avon
TRESemme
Nivea
Head & Shoulders
Sofn'free
Dove
L'Oreal
Easy Waves
Revion
Hi-Tech Gadget
Samsung Galaxy Tablet
Xbox
iPad
PlayStation
Laptop
iPhone
3D TV
iPod
Blackberry Cellphone
Samsung Cellphone
Hotel Group
Protea Hotels
Sun International
Hilton Hotels
City Lodge/Town/Road
Holiday Inn
Tsogo Sun (ex-Southern Sun)
Forever Resorts
One & Only
Other
If you could watch anything on TV
Movies
Music
Comedy
Cartoons
Sport
Series
Reality Shows
Soapies
Sitcoms
Other
Job / Career
CEO (The Boss)
Doctor
Own Business (Entrepreneur)
DJ (Club or Radio)
Actor/Actress
Lawyer
Engineer
Sportsperson
Fashion Designer
Singer
Kids TV Channel/Block
Disney XD (DStv 304)
Disney (DStv 303)
Cartoon Network (DStv 301)
Nickelodeon (DStv 305)
Boomerang (DStv 302)
Disney Junior (DStv 309)
YoTV (DStv 191)
Learning Channel (DStv 193)
Kids Co (DStv 308)
CrazE (DStv (194)
Local DJ (Radio or Club)
Black Coffee
DJ Zinhle
DJ Kent
DJ Fresh
DJ Sbu
DJ Cleo
Goldfish
DJ Ganyani
DJ Euphonik
Gareth Cliff
Local Entertainment Destination	Local Holiday Destination
Sun City	Sun City
Gold Reef City	Cape Town
uShaka Marine World	Durban
Rantanga Junction	Kruger National Park
Montecasino	Johannesburg
Canal Walk	Port Elizabeth
Virgin Active	Warmbaths
Carnival City	Drakensburg
Gateway	Mossel Bay
Sibaya	Knysna
Local Female TV Star	Local Male TV Star
Minnie Dlamini	Trevor Noah
Pearl Thusi	Leon Schuster
DineoRanaka	DJ Sbu
Jeannie D	MenziNgubane
BonangMatheba	Proverb
BoitumelaThulo	VuyoMbuli
KhatlegoDanke	LungaShabalala
Connie Ferguson	Thomas Gumede
Sophie Ndaba	Mandoza
Noleen	Mo Flava
Local Music Star (Band or Person)
Mi Casa
The Soil
Big Nuz
AKA
Dj Kent
DjSbu
Liquideep
Zahara
Locnville
DJ Cleo
Local Sportsman	Local Sportswomen
Chad Le Clos	Natalie du Toit
SiphiweTshabalala	Caster Semenya
ItumelengKhune	Roxy Louw
AB de Villiers	Amanda Dlamini
Oscar Pistorius	Portia Modise
Bernard Parker	Zola Budd
Bryan Habana	Cody Chetty
AndileJali	Penny Heyns
Bennie McCarthy	Pietie Coetzee
HashimAmla	Bridgitte Hartley
Mazagine Female	Magazine Male
YOU	Top Gear
Teens	Car
Drum	World Soccer
People	YOU
Teen Zone	Speed & Sound
Cosmopolitan	FHM
Move	Drum
Vogue	NAG
Heat	People
Top Gear	Move
Makeup Brand
Avon
Revlon
L'Oreal
Yardley
MAC
Elizabeth Arden
Justine
Bobbi Brown
Estee Lauder
Smashbox
Motor Vehicle	Ultra-Luxury Motor Vehicle
BMW	Lamborghini
Mercedes-Benz	Bugatti
Audi	Ferrari
Range Rover	Porsche
Jeep	Aston Martin
Mini Cooper	Rolls-Royce
Volkswagen	Jaguar
Toyota	Bentley
Land Rover	Other
Subaru
Music Retailer Online / Physical Store
Musica
mp3skull
iTunes (Online)
ToxicWap
Tubidy.com
ZAMOB
MP3 juices
Look & Listen
ZONKEWAP
SoundCloud
Newspaper Daily	Newspaper Weekly
Daily Sun	Sunday Times
The Times	Sunday Sun
The Star	City Press
Daily News	Soccer Laduma
Sowetan	Sunday World
The Voice	Cape Argus
The Citizen	Rapport
Cape Argus	Sunday Tribune
New Age	Sondag
Die Burger	Other
Petrol Station
Engen
Shell
Caltex
Total
BP
Sasol
Other
Radio Station
Metro FM
5FM
YFM
94.7 Highveld Stereo
94.5 KFM
Good Hope FM
UmhloboWenene FM
Ukhozi FM
East Coast Radio
Kaya FM
Reality TV Show
Idols
SA's Got Talent
Wipeout
X Factor
America's Next Top Model
The Amazing Race
Keeping up with the Kardashians
Survivor
Tia & Tamera
Mo Love
SA Fashion Brand
Identity
Urban
Aca Joe
Legit
Ama Kip Kip
Red
Ginger Mary
RT
Ooh la la
Free 2BU
Shoe/Footwear Brand
Nike
Converse All Star
Addidas
Vans
Carvela
TomyTakkies
Jordan
Puma
Chuck Taylor
Sissy Boy
Shopping Mall
Sandton City
Canal Walk
Gateway Theatre of Shopping
V&A Waterfront
Maponya Mall
Rosebank Mall
N1 City Mall
Clearwater Mall
The Pavillion Shopping Centre
Eastgate Shopping Centre
Skincare Product
Nivea
Avon
Dove
Vaseline
Lux
Pond's
Johnson & Johnson
Clearsil
Garnier
Clearsil
Snack
Doritos
Lay's
Simba Chips
Oreos
Pringles
Takis Biltong
Bakers Biscuits
Niknaks
Jumpin Jack Popcorn
Fritos
Soap Bar
Dove
Dettol
Protex
Lux
Nivea
Lifebuoy
Sunlight
Johnson & Johnson
Vaseline
Sanex
Social Media Platform
WhatsApp
BBM
Facebook
Mxit
Instagram
Twitter
YouTube
Google+
Skype
WeChat
Specialist Health & Beauty Store
Clicks
Woolworths
Edgars
Dis-Chem
Body Shop
Red Square
Link Pharmacy
Other
Sports Brands
Adidas
Nike
Puma
Reebok
New Balance
Canterbury
Asics
Saloman
Other
Streetwear Brand
Nike
Adidas
Converse
Vans
Puma
Reebok
Superga
Other
New Balance
Onitsuka Tiger
Sweet
Jelly Tots
Astros
Smarties
Pin Pop
Maynards Wine Gums
Fizzer
Manhattan Sour Worms
Jelly Beans
Maynards Jelly Babies
Cadbury Choc Eclairs
Telecoms Provider
Vodacom
MTN
Cell C
8ta
Telkom
Virgin Mobile
Neotel
Other
Toothpaste
Colgate
Aquafresh
Sensodyne
Pepsodent
Close-Up
Other
Top Thing You Need
Family & Friends
Cellphone
Clothes
Music
Money
Happiness
School
Friends
Girlfriend/Boyfriend
Love
Top Birthday Present
Car
PlayStation 4
Samsung Galaxy Tablet
Money
Clothing
iPhone
Laptop
iPad
Blackberry
Celebrity meet & greet
TV Channel
Trace (DStv 325)
Disney Channel (DStv 303)
Comedy Central (DStv 122)
Supersport Channel
Cartoon Network (DStv 301)
MTV Base (DStv (322)
VUZU (DStv 116)
Mnet (DStv 101)
Mzansi Magic (DStv 161)
TV Music Channel
Trace (DStv 325)
MTV Base (DStv (322)
Channel O (DStv 320)
MTV (DStv 130)
Mzansi Magic Music
One Gospel (DStv 331)
SABC 1 Live (DStv 191)
VH1 Classic (DStv 323)
Kiss (TopTV 501)
Other
TV Soap
Generations
iSibaya
7de Laan
SkeemSaam
Isidingo
Muvhango
Rhythm City
YizoYizo
Scandal
The Bold and the Beautiful
University or College
University of Cape Town (UCT)
University of Johanesburg (UJ)
University of Witwatersrand (Wits)
University of South Africa (UNISA)
Rhodes University (RU)
University of Stellenbosch
University of Pretoria (TUKS)
Boston College
University of Kwa-Zulu Natal (UKZN)

Thank you;

To you; for wanting to understand, learn, explore, discover and venturing forth into the world and the universe with continuous commitment, enthusiasm and passion – which is personified in your DNA and Presence.

To HDI Youth Marketeers Team (especially to Jason and Mokebe for their gracious time and effort.)

To Waltons and Monash South Africa the Sponsors of Generation Next 2014.

To those whom shared insights, andadvice in the report.

To the various Brands whom created those amazing adverts in the report.

Salute

Kash
Kash.KXG

“Aspire to Inspire

Live to Dream
Envisioning the Vision and the Opportunities.”