Leading Inspiring Brands in S.A in the year 2013

Greeting Blog-Stars, Blog-staress, Digital-Stars, and Digital-Staress

A very special thank you goes to the Sunday Times, TNS, but also all of those individuals whom have spent the time, and the effort in the collection and sampling of the results – and the provision of the insightful information,

Some of the Brands that would appear here are mentioned in the previous post – “Legendary Advertising”

Some of the results have surprised me – let’s just leave it at that, and celebrate those whom have won and those whom have the potential to achieve greatness and define their full potential

Marketing Insights

Kindly remember that in this age, in the industry, in this environment – there is a lot of insights and research that are suggesting that Customer Centricity is continuously is gaining momentum and Brands are focusing or going to be focusing on the “you” as the customer as an associate.

I have observed conversations, interactions, engagements in regards to situations and experiences – there is a situation of how does a Brand influence the Market Sentiment, Reach, Strength and Passion (to current and potential client/customers) in terms of leveraging creativity, innovation, technology, flexibility as a means, it starts within the Brand as an Organization to purposeful create meaningful relationships and network, synergized and aligned , and continuously improving (i.e. being the best the best that the brand can be each minute, each hour, each day, each week, each month and every year) – “walking in the shoes of your customers” whom have had experiences and situations and also knowing your brand’s greatness and the full-potential that is capable of being envisioned into reality currently and into the future.

Legendary Advertising

Legendary Advertising

 It is said that there always a Movie, a Show, a Song, that defines and inspires a generation as a group of individuals, the same is true in the Advertising Industry, great adverts have the manner to inspire, to entertain, to share a laugh, to provide insights, to educate, and when that and the content, the music, the tone, the ambience shines through transparently - it is truly a joy to view and experience that creates a great and a brilliant Advert (and/or Campaign)

Greetings to the Digital-sters, Digital-star-ess, Blog-stars, and Blog-staress and to the Brands and the Organizations,

Advertising Insights;

I believe that the internal values of a Brand influence the Story, Outline, Plot, the Tone and the Message in the Advert – also in high competitive platforms (where there is a lot of Advertising) – the Brand Values create the means to differential and the means to individualize the Advert to the Audience as an Individual (in accordance to their situation/s, their experience/s via your brand)

I love Advertising that tells a Story/ or responds to a situation/experience,

The sense of the individual’s favourite team (scoring a goal, a touchdown, crossing the checked line first and a try) the pride of understanding and those are some of the aspects that should be encapsulated in the Advert,

Please kindly note that there is a fine line between Distinctive and just being Brash, a fine line between Entertaining and just being Asinine – but there is always an Advert that encapsulates the experiences and situations those are the Advert I treasure- that has the potential to go viral as the individuals (customers/clients) feel understood, acknowledged (i.e. valued)

The Future of South African Brands Now

The Future of South African Brands Now,

 Update: See the 2014 report here: http://www.kashveer-kash-gobichund.blogspot.com/2014/06/the-future-of-brands-reloaded.html 

Greetings to you,

I would like to thank the Sunday Times and the Youth Marketeers, Monash University, and the Individuals for the research, the time and the effort that was undertaken in talking, interacting and engaging for the Generation Next project and then providing this insightful and mind-shaping content - Where the Young Generation (8 – 23 years) made their voices heard, the Brands that have shaped and influenced their lives where identified, and as well as those Brands that relate, and inspire, and start conversations, creating interaction and engagement. Some Brands are there, and some Brands have great potential to go there.

“Polling over 5 500 in six provinces.” So there was an incredible effort, time, research and the commitment to showcase the research which is great and awe-inspiring

“With an Annual spent of over R105 Billion;

Kids; R29.9bn
Teen; R36.2bn
Young Adults; 39.3bn”

This contributes a sizeable portion of the market, the Young Generation is the market that is the future for Brands, The Young-Generation are learning, watching, they see value, future clients and customers, There Young Generation is has spoken, the Brands that have won identify with the youth. Please kindly note that some categories only have the current top 3 – so you should acquire a copy of the Sunday Times to acquire an in-depth analysis. Well done to the Brands in specific Industries as well as, the Overall Winners.

Overall Brand Winners;

1. Blackberry
2. BMW
3. Apple
4. Coca – Cola
5. McDonald’s
6. Samsung
7. Nike
8. Mr Price
9. Mercedes Benz
10. Adidas