Showing posts with label Brand Values Alignment & Synergy in Marketing. Show all posts
Showing posts with label Brand Values Alignment & Synergy in Marketing. Show all posts

Tuesday, January 13, 2015

Essence Arising in Presence (Marketing)

Dearest you,

The Day becomes Night…The Night becomes Day….As Seconds….gives us minutes…As Minutes…gives us Hours….As Hours…gives us Days…As Days…gives us Weeks…As Weeks…=…to the opportunity continuously learn, add-value, grow, and understand.

I believe that to create the greatest experience, a brand must be inherently interrelated.

“The day we come upon this universe we have a Presence, then we are set upon an amazing, and exhilarating journey to discover, to grow, to learn and to understand the Essence of ourselves and the universe.”

                                                Think about this:
Do you have a preferred sporting event? Do you have a preferred, brand of device? Do you have a preferred gaming title? Do you have a preferred gaming console? Do you have a preferred app? Do you have a preferred sporting team/person? Do you have a preferred brand? Do you have a preferred T.V program? Do you have a preferred social-media profile? Do you have a preferred movie? Do you have a preferred type of music? Do you have a preferred newspaper, book, and/or magazine?


Friday, December 6, 2013

Brand Values Alignment & Synergy in Marketing, Digital Marketing, Communication & Advertising

Brands which are admired, Brands which are Epic – the Brands that set trends and that are truly legendary,
But every journey is not easy, there is time, effort and dedication that went in to overcome the endeavour, there are many (metaphorical mountains, and waves) that where present on the path to success/es – but there was a Vision (the dream), and a Mission (the now aspect – what must be done now to reach the dream, the goals) and also Strategic Intent (the values in which the Mission, and the Vision is completed)
The Vision, Mission, and Strategic Intent are equally important; these core factors assist one in the journey.
I hear you asking, but “what has this got to do with Business, Marketing, Communications and Advertising?”
The truth is that it has everything to do with Business, and with Brands from Marketing, to Communications, to Digital Marketing to Advertising, there is an internal and an external perspective,
The internal is the Vision, the Mission, and the Strategic Intent of the brand, the external is how the brand is perceive by those whom form part of the market,