How Can We Learn From #FordKuga and Ford South Africa

I love cars, more especially hot hatches to the sporty and sleek performance ones, subsequently when ‘Ford’ is mentioned to me, this is synonymous with the Focus Focus RS, Mustang GT, Shelby GT350R, and the iconic Ford GT.

In hearing about the Kuga situation in South Africa, there are some lessons which we can learn from this experience (…well this the hope.)

Here’s a brief overview of the situation:

Essence Arising in Presence (Marketing)

Dearest you,

The Day becomes Night…The Night becomes Day….As Seconds….gives us minutes…As Minutes…gives us Hours….As Hours…gives us Days…As Days…gives us Weeks…As Weeks…=…to the opportunity continuously learn, add-value, grow, and understand.

I believe that to create the greatest experience, a brand must be inherently interrelated.

“The day we come upon this universe we have a Presence, then we are set upon an amazing, and exhilarating journey to discover, to grow, to learn and to understand the Essence of ourselves and the universe.”

                                                Think about this:
Do you have a preferred sporting event? Do you have a preferred, brand of device? Do you have a preferred gaming title? Do you have a preferred gaming console? Do you have a preferred app? Do you have a preferred sporting team/person? Do you have a preferred brand? Do you have a preferred T.V program? Do you have a preferred social-media profile? Do you have a preferred movie? Do you have a preferred type of music? Do you have a preferred newspaper, book, and/or magazine?

Understanding & Categorizing Financial Institutions

Dearest You,

To effectively evaluate and acquire insights in regards to a particular “financial institution”, it would be imperative to understand the characteristics and the traits of the respective brand, that would be truly informed decision-making;

I would strongly advise one to make provision(s) the information presented below – kindly the note that the below is summarized;
1.       The Business Model of the “financial institution”.
2.       The Brand Positioning of the “financial institution”.
3.       The Product Offering(s) of the “financial institutions”.
4.       Financial Position of the “financial institution”.
5.       The Lending Criteria in the provision of loans by the “financial institution”.
6.       The Clients’ Profile of the “financial institution” – Confidential.
7.       The Repayment Frequency by the Clients’ of the “financial institution” – this should be accessible via the Accounting Team (has the repayment term has shortened, or has the term broadened?) - (i.e. once a client acquires a loan from the “financial institution”, how long does it take for the client to pay-back the loan?) – Confidential.

My Passion - Marketing

Dearest You,

I am passionate about Marketing, Digital Marketing, Strategy, Innovation and Corporate Entrepreneurship and I aspire to be the Leader in Marketing, Digital Marketing, Strategy, Innovation and Corporate Entrepreneurship in Durban, then in South Africa and then the World. I know that passionate is somewhat clichéd (or overused) – but maybe being passionate is the perspective of being part of the greater, which is being realized by many individuals.

I know that the above vision and strategic intent seems a bit broad, but I believe in challenges and I believe in rising up to challenges and far surpassing the challenges via a solutions and internally – and asking for assistance and guidance when the need arises, and sometimes adversity makes exceptional Leaders. I believe in Dreams and Goals as these magnificent facets – which encourage thinking, questioning, understanding, belief, confidence, and to be aware of the potential we have as an individual and also within a Brand.

The 2014 Insights for Marketing – Coming to a Brand near you!!!

·         Social
·         Information (I called it Information – but it known more commonly as Data)
·         Mobile Marketing
·         Customer Experience
·         Personalization
·         Multi-Channel
·         Native Advertising
·         Localized and Geo-Targeting
·         User Experience (UX) Testing and Optimization
·         Micro-Targeting
·         Micro-Messaging

The Impact of Social Media on Brands

The Impact of Social Media on Brands,

Music Artists, Movie Franchises, Authors, Brands, TV Shows, and Individuals leverage Social Media as a greater strategy to interact, to share and to communicate, to encourage debate (sometimes) and conversations, to network, to build and to enhance relationships, and to add value – which brilliant.

The Brand proposition ultimately – would have influence on the social media platforms leveraged by the Brand.

I know that I have said that Social Media isn’t the right platform for customer retention, but I love the embracive role the Social Media has created in the uniting of the client/customer as an individual to the Brand.

As Social Media has the potential to create a bond (well, there should be a bond and if there isn’t something within the Brand as an organization went wrong along the journey – but there are always solutions) between the Client/Customer as an individual and the Brand,

There is a mutual flow of info that Social Media has derived – which is amazing, the amazing feedback and the manner in which some brands process the info into strategy, in the creation of an enhanced brand is adrenaline-charging.

The Digital Marketing and Social Media Marketing Process

The Digital Marketing and Social Media Marketing Process;

Greetings to the Blog-stars, Blog-staress, Digital-stars and Digital-staress

I have interacted, engaged and communicated with Brands in S.A, U.S and the U.K – these Brands are greater and defined a generation as an Organization, some of the individuals of these brands are great and some aspire to be great and I am sure that they would be great,

I am appreciative of the great and the insightful Brands in South Africa, the USA, and United Kingdom that I acquire information from so that I can improve, develop, assist, and understand the Marketing and Digital Marketing Environments

Online Brand Presence, Digital Marketing is about but this is situation and scenario dependant;

* Creating a Sentiment

* Driving the Passion

* Building a Brand of Superior Strength

* Developing and Enhancing the Reach

Social Networking Media as a Platform – the Brand as Organization covers some costs in terms of content but the individual also pays in terms of data and the content is worth their effort if the interaction, engagement, and communication are there if they find added value to their lives in acquiring, or sourcing the content via the Brand as an Organization.

As there price of internet is gradually decreasing due to improvements in technology (LTE) and there is talk about “White-Spaces” being leveraged to connect individuals into an online environment network/platform – so this is incredibly encouraging and awe-inspiring,

Saturday – The 25th of May 2013

Saturday – The 25^th of May 2013

The day that I was waiting for since the 18^th of September 2012 had arrived on the day the 25^th of May 2013 – it was a Saturday, the prestige, the passion, and the belief is always clearly visible and the spirit is encapsulated for current and future generations.

I love sports especially Cricket, Rugby, and Soccer (known as Football in some parts of the world) – I have respect for most individual athletes, and I do have respect for the individuals whom are part and parcel of a team, 

The Event is the UEFA Champion League – the 25^th of May 2013 was the Final in Wembley, between Bayern Munich and Borussia Dortmund

The Closing Ceremony was spectacular visual display;

Imagine this;

·        The Setting was a Battlefield

·        The Outline was two fractions each dress in the colours of Bayern Munich and Borussia Dortmund engaging on the Battlefield,

With the mood and tone set for an epic encounter between the rivals in the Bundesliga, 

The UEFA Champion League is sponsored by Heineken,