Showing posts with label Communication & Advertising. Show all posts
Showing posts with label Communication & Advertising. Show all posts

Thursday, August 6, 2015

Advertising Experience & Getting the Win!!!

Dearest You,
 To create a powerful representation, that serves to acquire one’s attention. Sometimes brilliantly crafted; with witty and hilarious lines, it can be deep, impactful & profound, and on occasions it is a celebration.
 Bringing from the onset sheer intensity; to arise distinctive, bold & into creation of an endeavour personified in the campaign, in the awaking off the senses, providing the need to discover, to the representation in seizing the second!
 Advertising is what we are talking about at this very moment;
 Working towards the Win!!!
 Imagine: a situation when a customer walks into brand (store, office, dealership, etc.) – and no one currently knows the promotion/offer that the customer is talking about:

Friday, December 6, 2013

Brand Values Alignment & Synergy in Marketing, Digital Marketing, Communication & Advertising

Brands which are admired, Brands which are Epic – the Brands that set trends and that are truly legendary,
But every journey is not easy, there is time, effort and dedication that went in to overcome the endeavour, there are many (metaphorical mountains, and waves) that where present on the path to success/es – but there was a Vision (the dream), and a Mission (the now aspect – what must be done now to reach the dream, the goals) and also Strategic Intent (the values in which the Mission, and the Vision is completed)
The Vision, Mission, and Strategic Intent are equally important; these core factors assist one in the journey.
I hear you asking, but “what has this got to do with Business, Marketing, Communications and Advertising?”
The truth is that it has everything to do with Business, and with Brands from Marketing, to Communications, to Digital Marketing to Advertising, there is an internal and an external perspective,
The internal is the Vision, the Mission, and the Strategic Intent of the brand, the external is how the brand is perceive by those whom form part of the market,