The Digital Marketing and Social Media Marketing Process

The Digital Marketing and Social Media Marketing Process;

Greetings to the Blog-stars, Blog-staress, Digital-stars and Digital-staress

I have interacted, engaged and communicated with Brands in S.A, U.S and the U.K – these Brands are greater and defined a generation as an Organization, some of the individuals of these brands are great and some aspire to be great and I am sure that they would be great,

I am appreciative of the great and the insightful Brands in South Africa, the USA, and United Kingdom that I acquire information from so that I can improve, develop, assist, and understand the Marketing and Digital Marketing Environments

Online Brand Presence, Digital Marketing is about but this is situation and scenario dependant;

* Creating a Sentiment

* Driving the Passion

* Building a Brand of Superior Strength

* Developing and Enhancing the Reach

Social Networking Media as a Platform – the Brand as Organization covers some costs in terms of content but the individual also pays in terms of data and the content is worth their effort if the interaction, engagement, and communication are there if they find added value to their lives in acquiring, or sourcing the content via the Brand as an Organization.

As there price of internet is gradually decreasing due to improvements in technology (LTE) and there is talk about “White-Spaces” being leveraged to connect individuals into an online environment network/platform – so this is incredibly encouraging and awe-inspiring,

LinkedIn Tagging/Mentions - The Functionality is coming to you soon

There is news via the network that Linked In is currently testing “Mentions”/ “Tagging”

I do spend a lot of time on Online Platforms (Social Networking Media) and I acquired great insights in the aspect of Digital Marketing due to my passion for the Industry and eagerness to learn about Digital Marketing.

So the new functionality is envisioned to connect and provide notifications to the mentioned individual/brand/organization making life easier

I believe that this is a great functionality for a network with +- 200 Million consisting of individuals from many different and unique “walks-of-life”
With a colossal individual support base with the regional traffic ranking (acquired on the 13/03/2013) indicate this;

The Greatest Marketing, Digital Marketing, Advertising, Communications Strategy/Concept

The Greatest Marketing, Digital Marketing, Advertising, Communications Strategy/Concept is perhaps the oldest one but it still holds merit and adds value in the Modern Era,

Have you ever heard of a pebble meeting the water?

 I am sounding a bit out – there or you are of the impression that I am talking in riddles

So what is it The Greatest Marketing, Digital Marketing, Advertising, Communications Strategy/Concept; which is still provides;

·         A Royal Flush

·        A Try

·        A Goal

·        A Podium Line Finish

Here it is;

“Take a stone/pebble drop it into a pool of water, one would see ripples in the water"

Hashtags on Facebook? Work in progress?

Acknowledgment to all those whom are passionate about Social Networking Media and Digital Marketing

I am passionate about Marketing, Digital Marketing, Strategy, and Corporate Entrepreneurship and I wish to be the Leader in Marketing, Digital Marketing, Strategy, and Corporate Entrepreneurship in Durban, then S.A and then the World.

Facebook might be incorporating #Hashtags into the interface – but I believe that; knowing Facebook and prior developments (such as the “Graph Search” functionality)  Facebook as an innovating Brand operates and transcends into countries boundaries but I would expect the functionality to be tweaked as if as a strategy/concept (as if the functionality is just merely duplicated/imitated then as a Brand you have not set yourself apart from those whom are in the Industry and the throne of the Market Leader/s is just for a few Brands.) Facebook could just adjust the #Hashtags concept/strategy into the platform, in unique manner.

Dreams and Goals of Consumers from a Strategic Marketing Perspective

Dreams and Goals of Consumers from a Strategic Marketing Perspective

Greetings to you

A Dream is a preferably position. A Goal is the working towards achievement of that Dream

I must admitted I do spend a lot of time on Facebook, and Linked – In identifying new Marketing trends and what is needed by organizations  

I have had the privilege and honour to interact with a Durban based Strategic Marketing, Events, Branding and Conceptual Design organization called Euphoria Communications (https://www.facebook.com/EuphoriaCommunications ) I was captivated by this quote that they posted

“People are driven either by dreams or deadlines.” – Under 30 CEO

This is a great and true quote, I just had to thank Euphoria Communications for sharing this quote so I responded by saying “Great quote thanks for sharing. I believe that individuals are motivated by dreams and goals. And in Strategic Marketing finding out these motivation factors – provides key insights to an organization on how to connect and interact with such individuals” 

Small Business in South Africa and Digital Marketing

Small Business in South Africa and Digital Marketing

A small business should begin by focusing on the Marketing Mix - not the the mix that is found in some textbooks or article, but rather on the 7 p's of Marketing

1. Price

2. Product

3. Promotion

4. Place

5. People - individuals whom represent your organization

6. Processes - the manner in which business is conducted

7. Passion - Brand Loyalty - What do individual customers prefer your product/s and/or services over competitors

Digital Marketing and Social Networking Media

Digital Marketing and Social Networking Media

Digital Marketing/Social Networking Media(Facebook, Linked-In, etc) some say it’s a trend that will fade, while others say that it is here to stay, but I say in S.A as the Internet Costs drop, more and more individuals will start using Social Networking Media, providing a large target market and also provides transparency, opened communication and direct interaction with an individual or a group of individuals which results in loyalty to that organization, but it can also bring disloyalty if the reason for being on such media is unclear, or the customer service does not currently meet the customer's satisfaction, by the way I do own a customer retention concept called Brand Motion Interact,

The 7 P's of Marketing

The 7 P's of Marketing

In a Modern Society – where information is the ultimately the greatness resource and the Evolution and Revolution of Social Networking Media.

I would focus of the 7 p’s of Marketing Approach, as well as Digital Marketing efforts and Innovation – looking for new opportunities and ways of growing the target market.