Dreams and Goals of Consumers from a Strategic Marketing Perspective

Dreams and Goals of Consumers from a Strategic Marketing Perspective

Greetings to you

A Dream is a preferably position. A Goal is the working towards achievement of that Dream

I must admitted I do spend a lot of time on Facebook, and Linked – In identifying new Marketing trends and what is needed by organizations  

I have had the privilege and honour to interact with a Durban based Strategic Marketing, Events, Branding and Conceptual Design organization called Euphoria Communications (https://www.facebook.com/EuphoriaCommunications ) I was captivated by this quote that they posted

“People are driven either by dreams or deadlines.” – Under 30 CEO

This is a great and true quote, I just had to thank Euphoria Communications for sharing this quote so I responded by saying “Great quote thanks for sharing. I believe that individuals are motivated by dreams and goals. And in Strategic Marketing finding out these motivation factors – provides key insights to an organization on how to connect and interact with such individuals” 

Small Business in South Africa and Digital Marketing

Small Business in South Africa and Digital Marketing

A small business should begin by focusing on the Marketing Mix - not the the mix that is found in some textbooks or article, but rather on the 7 p's of Marketing

1. Price

2. Product

3. Promotion

4. Place

5. People - individuals whom represent your organization

6. Processes - the manner in which business is conducted

7. Passion - Brand Loyalty - What do individual customers prefer your product/s and/or services over competitors

The 7 P's of Marketing

The 7 P's of Marketing

In a Modern Society – where information is the ultimately the greatness resource and the Evolution and Revolution of Social Networking Media.

I would focus of the 7 p’s of Marketing Approach, as well as Digital Marketing efforts and Innovation – looking for new opportunities and ways of growing the target market.