Small Business in South Africa and Digital Marketing

Small Business in South Africa and Digital Marketing

A small business should begin by focusing on the Marketing Mix - not the the mix that is found in some textbooks or article, but rather on the 7 p's of Marketing

1. Price

2. Product

3. Promotion

4. Place

5. People - individuals whom represent your organization

6. Processes - the manner in which business is conducted

7. Passion - Brand Loyalty - What do individual customers prefer your product/s and/or services over competitors

As a small business it is difficult to find the capital to build, develop and maintain a website so there is a network of 4,604,900 registered users, this might seem as a small percentage but it is used by 80.7% of Internet users in South Africa - this network Facebook, and in conjunction with the Facebook page instead of a website - a small business could make use of a Blog Site - and just make sure that the content on the Blog site has professional message and tone and if Facebook is not suited to your individual target market then are other alternatives.

Kindest Regards
Kashveer "Kash" Gobichund