Dreams and Goals of Consumers from a Strategic Marketing Perspective

Dreams and Goals of Consumers from a Strategic Marketing Perspective

Greetings to you

A Dream is a preferably position. A Goal is the working towards achievement of that Dream

I must admitted I do spend a lot of time on Facebook, and Linked – In identifying new Marketing trends and what is needed by organizations  

I have had the privilege and honour to interact with a Durban based Strategic Marketing, Events, Branding and Conceptual Design organization called Euphoria Communications (https://www.facebook.com/EuphoriaCommunications ) I was captivated by this quote that they posted

“People are driven either by dreams or deadlines.” – Under 30 CEO

This is a great and true quote, I just had to thank Euphoria Communications for sharing this quote so I responded by saying “Great quote thanks for sharing. I believe that individuals are motivated by dreams and goals. And in Strategic Marketing finding out these motivation factors – provides key insights to an organization on how to connect and interact with such individuals” 

Well after listening to Dr John Demartini – I would replaced the words “motivated, and motivation” with aspiring and aspirant factors, think about this as you are reading this there are activities that as an individual you prefer and would do the activity without be told to do anything for me that is Marketing, Digital Marketing, Strategy, Innovation, Corporate Entrepreneurship/Venturing  which is inspired by passion, then there are activities that as an Individual would absolutely avoid, or being constantly remind to do that activity –

My perspective is;

Parent says; “Go do your homework”

Then the child says:  “Arggh five more minutes The Simpsons are on”    

The child is more interested in The Simpsons than the homework, as tomorrow at school the children are going to talk to their friends about what happened on The Simpsons and in the child’s mind that is more relevant to their current situation and interest,

So as an organization relating to a Customers current situation/s and experience/s encapsulates the relationship and bond between the organization and the customer for e.g. When 1Time airlines liquated Absa was there with the its clients by provided a refund of the airline tickets purchased in a certain way – because as an organization they probably knew how the passengers and their clients where feeling, and in addition Absa got a mention via the News Networks in S.A = publicity

 So an as organization what do customer’s dreams and goals mean to you?

This means that individuals always aspire in life to achieve greater and sometimes the dreams and goals are hidden (so as finding out what their want in their life is a great journey) – so my perception of Strategic Marketing is that venturing into that stream of potential it truly unique, you as an organization would be more equipped to interact and engage with customers in accordance to their situation, dreams and goals. Customers with view your brand as part of their network, they would appreciate your brand and as a result interacting and engage with your brand – but of course Business Processes and Business Strategy would be re-adapted and re-defined  

One of my core Dreams and Goals is; Being the Leader in Marketing, Digital Marketing, Strategy, Innovation and Corporate Entrepreneurship/Venturing in Durban, then in South Africa and then the World

Hope this post has inspired and has made you aspire to achieve more

Kindest Regards
Kashveer “Kash” Gobichund
Blog: www.kashveer-kash-gobichund.blogspot.com