Leading Inspiring Brands in S.A in the year 2013

Greeting Blog-Stars, Blog-staress, Digital-Stars, and Digital-Staress

A very special thank you goes to the Sunday Times, TNS, but also all of those individuals whom have spent the time, and the effort in the collection and sampling of the results – and the provision of the insightful information,

Some of the Brands that would appear here are mentioned in the previous post – “Legendary Advertising”

Some of the results have surprised me – let’s just leave it at that, and celebrate those whom have won and those whom have the potential to achieve greatness and define their full potential

Marketing Insights

Kindly remember that in this age, in the industry, in this environment – there is a lot of insights and research that are suggesting that Customer Centricity is continuously is gaining momentum and Brands are focusing or going to be focusing on the “you” as the customer as an associate.

I have observed conversations, interactions, engagements in regards to situations and experiences – there is a situation of how does a Brand influence the Market Sentiment, Reach, Strength and Passion (to current and potential client/customers) in terms of leveraging creativity, innovation, technology, flexibility as a means, it starts within the Brand as an Organization to purposeful create meaningful relationships and network, synergized and aligned , and continuously improving (i.e. being the best the best that the brand can be each minute, each hour, each day, each week, each month and every year) – “walking in the shoes of your customers” whom have had experiences and situations and also knowing your brand’s greatness and the full-potential that is capable of being envisioned into reality currently and into the future.

The Marketing Personalities of the Year;

The Marketing Personality of the Year is Serame Taukobong from MTN – in second is Bernice Samuels from FNB and in third is David Timm from KFC – Well done to all – this is amazing feat

The Agency of the Year;

The way this advertising agency can share, and communicate a story is remarkable – Abey Mokgwatsane is the CEO – the agency of the year is Ogilvy & Mather Johannesburg – I have personally engaged with their social team on Facebook – they are passionate and humble which are the elements of a great environment, but also have an enthralling approach in regards to innovation, creativity and leveraging technology which is greater.

Best of the Best – Consumer Categories – please kindly note that results have being shorten and some categories have being excluded,

 Grand Prix – Overall Favourite Brand;

Coco Cola	94.13
Koo	93.96
KFC	90.85
Tastic	86.60
Nokia	83.70
Sunlight	83.12
Pick n Pay	82.60
Lucky Star	82.01
Shoprite	81.07
Samsung	80.70

Grand Prix – Community Upliftment;

Coco Cola	11.23
Eskom	7.04
Vodacom	5.98
Pick n Pay	5.48
Shoprite	5.27
SAB	4.26
MTN	3.29
Telkom	2.91
ABSA	2.02
Spar	1.85

 Grand Prix – Most Desired Company to work for;

Eskom	8.89
Coco Cola	6.62
Telkom	4.35
SAB	4.00
Vodacom	3.43
Transnet	3.02
South African Airways (SAA)	2.47
Pick n Pay	2.31
Sasol	2.23
MTN	2.14

Grand Prix – Brands/Companies that do the most to look after SA’s Environment & Natural Resources;

Coco Cola	9.96
Eskom	8.88
Pick n Pay	8.34
Vodacom	5.26
Telkom	4.96
Woolworths	4.46
MTN	4.14
Nedbank	4.01
SAB	3.80
Shoprite	3.40

Alcoholic Spirits;

Johnnie Walker	64.54
Jameson	62.60
Chivas Regal	61.98
Hennessy	60.91
Jack Daniels	60.13
Amarula	58.73
Glenfiddich	58.25

Cars;

BMW	70.46
Mercedes Benz	67.73
Toyota	66.46
Volkswagen	64.90
Audi	60.91
Ford	49.06
Nissan	49.00
Mazda	47.25
Isuzu	46.31
Hyundai	46.17

Cellphones;

Nokia	83.70
Blackberry	68.28
Samsung	61.85
iPhone	55.89
HTC	51.78
Sony Ericsson	45.52
LG	37.09
Motorola	25.93
Vodafone	22.30

Ciders;

Hunters	60.14
Savanna	53.49
Redd’s	47.37
Sarita	42.38

Convenience & Grocery Stores;

Pick n Pay	82.60
Shoprite	81.07
Spar	68.56
Woolworths	68.52
Checkers Hyper	67.43

Electronic Goods;

Samsung	80.70
LG	75.16
Sony	68.58
Telefunken	60.12
Panasonic	58.43
Sansui	55.98
Philips	54.25
Pioneer	50.13
JVC	47.53
Hisense	45.83

Family Sit-Down Restaurants;

Spur	70.50
Wimpy	65.19
Ocean Basket	55.87
Mugg & Bean	54.80
News Café	51.42
Cape Town Fish Market	49.84

Fast-Food Restaurants;

KFC	90.85
Nandos	66.04
McDonalds	65.53
Debonairs Pizza	63.45
Steers	63.26
Kauai	53.41

Large Kitchen Appliances;

Defy	77.93
LG	68.62
Samsung	68.23
Kelvinator	58.09
KIC	54.19
Whirlpool	54.14
Bosch	40.78
AEG	37.31
Hisense	36.70

Long Term Insurance;

Old Mutual	64.05
Metropolitan	55.97
Sanlam	54.22
Outsurance	52.22
Avbob	52.15
Hollard	51.99
Liberty	51.86
Alexander Forbes	51.84
Discovery Life	49.60
Clientele Life	46.92

Personal Care;

Vaseline	70.50
Protex	67.81
Ponds	65.04
Nivea	62.82
LUX	61.88
Dettol	61.60

Petrol Stations;

Engen	63.20
BP	60.65
Shell	54.72
Caltex	53.36
Sasol	53.15
Total	52.90

Retail Banks;

Standard Bank	67.76
ABSA	65.41
FNB	65.39
NedBank	57.66
Capitec Bank	57.53
Post Bank	42.28
African Bank	26.85

Short Term Insurance;

Outsurance	59.98
Discovery	58.24
Sanlam	56.64
MiWay	55.95

Social Networks;

Facebook	71.93
Google+	57.82
Twitter	56.26
YouTube	49.63
Mxit	46.60
Myspace	42.54
LinkedIn	39.67

Soft Drinks;

Coco Cola	94.13
Fanta	63.80
Sprite	62.64
Appletiser	60.57
Stoney	60.18
Spar-letta	58.56
Grapetiser	56.52

Sports Clothing;

Nike	74.11
Adidas	66.79
Puma	58.32
Roxy	48.64
Reebok	48.47
Billabong	47.21
Quicksilver	46.88
Diadora	31.72

Telecommunications Providers;

Vodacom	76.93
MTN	75.35
Cell C	49.73
Telkom	48.64
8ta	25.40

TV Service Providers;

ETV	79.18
SABC1	76.37
DSTV Premuim	72.17
SABC2	71.52
DSTV Compact	71.50
SABC3	70.26
Top TV	37.77

Best of the Best – Business Categories -this is the complete result set

Business Banks;

FNB	68.26
Standard Bank	63.19
Nedbank	58.39
ABSA	45.73

Business Media – Newspapers;

Business Day	72.06
Sunday Times	68.06
Mail & Guardian	60.93
Business Report	52.59
Stake24	48.13

 Car Hire;

AVIS	73.68
Europcar	63.35
Budget	56.62
Tempest	50.08
Hertz	47.68

 Cellphones;

iPhone	79.80
Samsung	76.73
Nokia	63.13
Blackberry	60.20

 Computer Tablets/E-Readers;

iPad	78.88
Samsung Galaxy Tab	64.08

 Domestic Airlines;

British Airways	73.87
Kulula.com	73.47
South African Airways	66.01
Mango	54.07
Airlink	49.94
SA Express	46.01

 Investment Companies;

AllanGray	72.78
Investec	66.58
Coronation	62.05
Old Mutual	56.05
Discovery Invest	54.78
Liberty	52.78
Stanlib	49.85
Momentum	48.45
Sanlam	46.71

Long-Term Insurance;

Discovery Life	62.90
Alexander Forbes	60.10
Old Mutual	59.70
Sanlam	59.64
Liberty	58.37
Momentum	54.70

 Medical Aids;

Discovery

80.86

Short-Term Insurance;

Alexander Forbes	61.72
Santam	61.45
Mutual & Federal	59.99
Outsurance	58.59
Zurich	54.25

Telecommunication Service Providers;

Vodacom	84.72
MTN	71.79
Telkom	59.32
Cell C	55.52

 TV Service Providers;

DSTV	85.49
ETV	25.62

 I believe that you would find the above information insightful and useful as I do, and once again a big and hearty thank to the Sunday Times, TNS and all the individuals whom where part and parcel in terms of effort, time, and dedication of this survey and to make this such a success and congratulations to the Brands and Organizations.

Kind Regards

Kash

“Aspire to Inspire

Live to Dream
Envisioning the Vision and the Opportunities.”