The Future of South African Brands Now

The Future of South African Brands Now,

 Update: See the 2014 report here: http://www.kashveer-kash-gobichund.blogspot.com/2014/06/the-future-of-brands-reloaded.html 

Greetings to you,

I would like to thank the Sunday Times and the Youth Marketeers, Monash University, and the Individuals for the research, the time and the effort that was undertaken in talking, interacting and engaging for the Generation Next project and then providing this insightful and mind-shaping content - Where the Young Generation (8 – 23 years) made their voices heard, the Brands that have shaped and influenced their lives where identified, and as well as those Brands that relate, and inspire, and start conversations, creating interaction and engagement. Some Brands are there, and some Brands have great potential to go there.

“Polling over 5 500 in six provinces.” So there was an incredible effort, time, research and the commitment to showcase the research which is great and awe-inspiring

“With an Annual spent of over R105 Billion;

Kids; R29.9bn
Teen; R36.2bn
Young Adults; 39.3bn”

This contributes a sizeable portion of the market, the Young Generation is the market that is the future for Brands, The Young-Generation are learning, watching, they see value, future clients and customers, There Young Generation is has spoken, the Brands that have won identify with the youth. Please kindly note that some categories only have the current top 3 – so you should acquire a copy of the Sunday Times to acquire an in-depth analysis. Well done to the Brands in specific Industries as well as, the Overall Winners.

Overall Brand Winners;

1. Blackberry
2. BMW
3. Apple
4. Coca – Cola
5. McDonald’s
6. Samsung
7. Nike
8. Mr Price
9. Mercedes Benz
10. Adidas

The Business Bill 2013 in South Africa - Department of Trade and Industry

With respect to the Trade and Industry Department and Minister (Dr Rob Davies)

I am always positive in regards to my outlook – which is one of the reasons why, I might have found great opportunities, but there are moments in time when things are need to be said,
As you may know or may not know the Minister of Trade and Industry in S.A(Dr Rob Davies) has drafted the “Licensing of Businesses Bill 2013”

A business is an organizational or a brand that had an entrepreneur or a group of entrepreneurs that saw a gap/opportunity in the market and the Industry and seized/leveraged the opportunity via its products and services,

In the Draft it is said:

 “the state must respect, protect, promote and fulfil, the right of every citizen to choose their trade, occupation or profession and all rights in the Bill of rights which is the cornerstone of democracy in the Republic;

Provided impartially, fairly, equitably, and without bias;

AND IN ORDER TO-

Promote a culture of transparency and accountability in public bodies through legislative commands to ensure participation by every citizen in trade, occupation or profession,”

But with respect to the Trade and Industry Department and Minister(Dr Rob Davies) – the Draft goes against the constitution and probably grossly violates the rights of individuals that the constitution values 

The Solution to the Pricing of Petrol for Organizations and Governments

The Solution to the Pricing of Petrol for Organizations and Governments

Greetings to you,

Has anyone heard of the Economic Principle called TANSTAAF – There Aint No Such Thing As A Free Lunch Some Is Always Paying

I am pro (for) Marketing, Digital Marketing, Strategy, Innovation and (Corporate) Entrepreneurship – those are my passions and I will be a Leader those respective fields,

I believe that if you are in the process of starting an organization or already running an organization, this post will add value to the operations of organization/s – and provide you with insights as to how petrol price increases affects you and as well as your customers,

I believe that most organizations (those that are established and yet to be established) in South Africa have this in common all of these organizations are influenced directly or indirectly when it comes to Petrol Price Increases, And most individual customers are affected by Petrol Price Increase

That concept of Over-Pricing Petrol and/or Continuously Increasing the Petrol Price’s, might work in theory, but  the pricing model of Petrol is inelastic (meaning that price increases have little or no effect on the demand levels - because individuals still need to travel to work, go shopping, and indirectly organizations need individuals  to ensure operations continue) - The Economy is made up of many different structures and balances - so focusing the energy on one aspect would then surely result in a imbalancement which would translate into the South African Economy as a whole, as the transport costs of goods would increase and then services would prices would increase as a result,

The Break Legacy – Entrepreneurship Show for Aspiring Entrepreneurs

The Break Legacy – Entrepreneurship Show for Aspiring Aspiring Entrepreneurs and Entrepreneurs

Greetings to Aspiring Entrepreneurs and Entrepreneurs in South Africa

I have being interacting with The Big Break Legacy, to bring this to your network and for you as an aspiring entrepreneur you could walk away with a huge cash injection for your business, and there would be much needed exposure for you organization, you and your organization will become a household names as you would be on Television,

With this prestigious program Dreams are created into Reality, a Nation is united in the name of Entrepreneurship; the decision is yours as to whether you are going to be watching at home as an Entrepreneur or as a Candidate on this on this life changing experience,

Whether you are looking for a challenge or Following your Passions, or Trying to take your organization to the next step, or On a mission to prove yourself as the Leader in your respective Industry – Have a look at what The Big Break Legacy can do for you as an individual, and also as an Entrepreneur in South Africa – Last year Graham Rowe won the Big Break Legacy show – he walked away with tons of experience, he became a household name, and with 5 Million Rands towards their organization.

The Business Plan - Advantages of having one

The Business Plan - Advantages of having one

Starting out Entrepreneurs often find themselves in a situation asking “What is a Business Plan?” and “Do I need a Business Plan?”

A business plan is a formal document that shows the proactive synergy from HR, Marketing, Sales, Finance, Accounting, Economics, Management, and Sustainability - perspectives of the future enterprise, it is a guide on how the business is operating and should be operated; it provides a sense of purpose i.e. the reason for being in business, and it should be continuously updated as the Organization grows,

So to answer the question above – Yes you do need a Business Plan – because honestly how would know if you have achieved something that you as an Entrepreneur have achieved something which is unbeknownst to you?