The Future of South African Brands Now

The Future of South African Brands Now,

 Update: See the 2014 report here: http://www.kashveer-kash-gobichund.blogspot.com/2014/06/the-future-of-brands-reloaded.html 

Greetings to you,

I would like to thank the Sunday Times and the Youth Marketeers, Monash University, and the Individuals for the research, the time and the effort that was undertaken in talking, interacting and engaging for the Generation Next project and then providing this insightful and mind-shaping content - Where the Young Generation (8 – 23 years) made their voices heard, the Brands that have shaped and influenced their lives where identified, and as well as those Brands that relate, and inspire, and start conversations, creating interaction and engagement. Some Brands are there, and some Brands have great potential to go there.

“Polling over 5 500 in six provinces.” So there was an incredible effort, time, research and the commitment to showcase the research which is great and awe-inspiring

“With an Annual spent of over R105 Billion;

Kids; R29.9bn
Teen; R36.2bn
Young Adults; 39.3bn”

This contributes a sizeable portion of the market, the Young Generation is the market that is the future for Brands, The Young-Generation are learning, watching, they see value, future clients and customers, There Young Generation is has spoken, the Brands that have won identify with the youth. Please kindly note that some categories only have the current top 3 – so you should acquire a copy of the Sunday Times to acquire an in-depth analysis. Well done to the Brands in specific Industries as well as, the Overall Winners.

Overall Brand Winners;

1. Blackberry
2. BMW
3. Apple
4. Coca – Cola
5. McDonald’s
6. Samsung
7. Nike
8. Mr Price
9. Mercedes Benz
10. Adidas