The Future of South African Brands Now

The Future of South African Brands Now,

 Update: See the 2014 report here: http://www.kashveer-kash-gobichund.blogspot.com/2014/06/the-future-of-brands-reloaded.html 

Greetings to you,

I would like to thank the Sunday Times and the Youth Marketeers, Monash University, and the Individuals for the research, the time and the effort that was undertaken in talking, interacting and engaging for the Generation Next project and then providing this insightful and mind-shaping content - Where the Young Generation (8 – 23 years) made their voices heard, the Brands that have shaped and influenced their lives where identified, and as well as those Brands that relate, and inspire, and start conversations, creating interaction and engagement. Some Brands are there, and some Brands have great potential to go there.

“Polling over 5 500 in six provinces.” So there was an incredible effort, time, research and the commitment to showcase the research which is great and awe-inspiring

“With an Annual spent of over R105 Billion;

Kids; R29.9bn
Teen; R36.2bn
Young Adults; 39.3bn”

This contributes a sizeable portion of the market, the Young Generation is the market that is the future for Brands, The Young-Generation are learning, watching, they see value, future clients and customers, There Young Generation is has spoken, the Brands that have won identify with the youth. Please kindly note that some categories only have the current top 3 – so you should acquire a copy of the Sunday Times to acquire an in-depth analysis. Well done to the Brands in specific Industries as well as, the Overall Winners.

Overall Brand Winners;

1. Blackberry
2. BMW
3. Apple
4. Coca – Cola
5. McDonald’s
6. Samsung
7. Nike
8. Mr Price
9. Mercedes Benz
10. Adidas

Animated Brand/Entertainment Character;
1. SpongeBob
2. Phineas &Ferb
3. Goku
Bank;
1. FNB
2. Standard Bank
3. ABSA
4. Nedbank
5. Capitec Bank
6. Barclays Bank
7. African Bank
8. Old Mutual Bank
9. Investec Bank
10. Post Bank
Birthday Wish;
1. R10 000 Clothing Voucher
2. iPad/Tablet
3. Money
4. Blackberry
5. Car
6. iPhone
7. Laptop/Computer
8. Happiness
9. PlayStation 3
10. Driver’s Licence
Brand Slogan;
1. Just do it (Nike)
2. I’m lovin it (McDonalds)
3. Impossible is Nothing (Adidas)
4. Gives you Wings (Red Bull)
5. So Much More (DSTV)
6. So Good (KFC)
7. Open Hapiness (Coca-Cola)
8. Join the Evolution (Mxit)
9. Have a break. Have a KitKat
10. The power is in your hands (Cell C)
Cellphone;	Cellphone Application;
1. Blackberry	1. Blackberry Messenger (BBM)
2. Apple iPhone	2. WhatsApp
3. Nokia	3. Facebook
4. Samsung	4. Mxit
5. Sony Ericsson	5. Google
6. HTC	6. Twitter
7. LG	7. Angry Birds
8. Motorola	8. Opera Mini
9. Other	9. Skype
	10. Instagram
Clothing Brand;	Clothing Store;
1. Nike	1. Mr Price
2. Adidas	2. Edgars
3. Guess	3. Sportsscene
4. Sissy Boy	4. Woolworths
5. All Star (Converse)	5. Identity
6. Gucci	6. Jay Jays
7. Puma	7. Markham
8. Louis Vuitton	8. Truworths
9. Uzzi	9. YDE
10. Billabong	10. Foschini
Cold Drink;	Energy Product;
1. Coca-Cola	1. Red Bull
2. Appletiser	2. Monster Energy Drink
3. Iron Brew	3. Energade
Community Program;
1. Add Hope (KFC0
2. Soul Buddyz
3. MySchool (Woolworths)
4. Pick n Pay School Club
5. M-Net Cares
6. Shout SA
7. Clean-up South Africa
8. Generation Earth
9. Lead SA
10. Big Walk (Discovery Cape Times)
Computer Brand;	Console/Computer Game;
1. Apple Mac	1. FIFA 13
2. Samsung	2. Need for Speed
3. Sony	3. The SIMs
4. LG	4. God of War
5. HP	5. Call of Duty: Other
6. Acer	6. Pacman
7. Dell	7. Mario Bros
8. Toshiba	8. Tekken
9. Lenovo	9. Soltaire
10. Sahara	10. Call of Duty: Modern Warfare
Daily Newspaper;	Weekly Newspaper
1. Daily Sun	1. Sunday Times
2. The Times	2. City Press
3. The Star	3. Sunday Sun
Male Deodorant;	Female Deodorant;
1. AXE	1. Dove
2. Playboy	2. Playgirl
3. Hugo Boss	3. Shield
Domestic Airline;
1. SAA (South African Airways)
2. Mango
3. BA (British Airways)
Eat Out Place;	Fast Food Place;
1. Spur	1. McDonald’s
2. Nando’s	2. KFC
3. Ocean Basket	3. Debonairs
4. Steers
5. Wimpy
6. Mugg& Bean
7. Panarottis
8. PrimiPaitti
9. Ribs and Rumps
10. News Cafe
Fragrance;
1. Guess
2. Hugo Boss
3. Gucci
Grocery Store;	Specialist Health and Beauty Store
1. Woolworth’s Food	1. Clicks
2. Pick n Pay	2. Edgars
3. Game	3. Woolworths
Hi Tech Gadget;
1. iPhone
2. iPad
3. Blackberry
4. PlayStation 3
5. Laptop
6. Xbox 360
7. Samsung Galaxy Tablet
8. iPod
9. Apple Mac
10. DSTV Walka
Hotel Group;
1. ProteaHotels
2. Royal Hotels
3. Sun International
International Celebrity;
1. Nicki Minaj
2. Lil Wayne
3. Drake
4. Chris Brown
5. Rihanna
6. Eminem
7. Adele
8. Justin Bieber
9. Rick Ross
10. Beyonce
Job;	University or College
1. CEO	1. University of Cape Town (UCT)
2. Doctor	2. University of Johannesburg (UJ)
3. Lawyer	3. University of Witwatersrand (Wits)
4. Actor/Actress	4. University of South Africa (UNISA)
5. Own Business (Entrepreneur)	5. Rhodes University (RU)
6. Engineer	6. University of Pretoria (TUKS)
7. Sportsperson	7. Stellenbosch University
8. Fashion Designer	8. University of Western Cape
9. DJ	9. University of Kwazulu Natal (UKZN)
10. Accountant	10. Varsity College
Kids TV Block;
1. Disney (DSTV 303)
2. Disney (DSTV 304)
3. Nickelodeon (DSTV 305)
Local Celebrity;	Local DJ (Radio or Club);
1. Trevor Noah	1. Black Coffee
2. Leon Schuster	2. DJ Fresh
3. Loyiso Gola	3. DJ Zinhle
4. David Kau
5. Barry Hilton
6. Riaad Moosa
7. Chris Forrest
8. Kagiso Lediga
9. Whackhead Simpson
10. Mark Lottering
Local Female Screen Star;	Local Male Screen Star;
1. Minnie Dlamini	1. Trevor Noah
2. Sophie Ndaba (Queen)	2. Leon Schuster
3. Jeanie D	3. AKA
4. Bonang Matheba	4. DJ Sbu
5. Dineo Ranaka	5. Menzi Ngubane
6. Sonia Sedible (Ntombi)	6. Gareth Cliff
7. Terry Pheto	7. Zola
8. Connie Ferguson	8. Chris Beasley
9. Diaan Lawerson (Paula)	9. Lungile Radu
10. Katlego Danke	10. Mo Flava
Local Music Star (Band or Person);	Local Fun Destination;
1. Mi Casa	1. Gold Reef City
2. The Soil	2. Sun City
3. Liquideep	3. uShaka Marine World
4. Big Nuz	4. Nu Metro
5. DJ Cleo	5. Grand West
6. AKA	6. Carnival City
7. Lira	7. Sun Coast Casino
8. Goldfish	8. Montecasino
9. Toya Delazy	9. Ratanga Junction
10. Parlotones	10. Virgin Active
Local Sportsman;	Local Sportswoman;
1. Chad Le Clos	1. Natalie du Toit
2. Itmeleng Khune	2. Caster Semenya
3. Siphiwe Tshabalala	3. Roxy Louw
4. Oscar Pistorius	4. Amanda Dlamini
5. Bennie McCarthy	5. Penny Heyns
6. Steven Pienaar	6. Lee-Ann Pace
7. AB de Villiers	7. Jennifer Khwela
8. Bryan Habana	8. Nako Matlou
9. Hashim Amla	9. Bridgitte Hartley
10. Graeme Smith	10. Anriette Schoeman
Female Magazine;	Male Magazine;
1. YOU	1. Top Gear
2. Teen Zone	2. Car
3. Seventeen	3. YOU
Make Up Brand;	Skincare Products
1. Avon	1. Nivea
2. Yardley	2. Avon
3. Revlon	3. Dove
Motor Vehicle	Ultra Luxury Motor Vehicle
1. BMW	1. Lamborghini
2. Mercedes Benz	2. Bugatti
3. Audi	3. Ferrari
4. Range Rover	4. Aston Martin
5. Volkswagen (V.W)	5. Rolls-Royce
6. Jeep	6. Porsche
7. MINI	7. Bentley
8. Land Rover	8. Lotus
9. Hummer	9. Other
10. Toyota
Music Retailer Online/Physical Store
1. Musica
2. ToxicWrap
3. Mp3skull
Petrol Station
1. Engen
2. Caltex
3. Shell
Radio Station
1. Metro FM
2. 5FM
3. 94.7 Highveld Stereo
Reality TV Show
1. SA’s Got Talent
2. Idols
3. America’s Next Top Model
SA Company	SA Fashion Brand
1. DSTV	1. Ama Kip Kip
2. BMW	2. Aca Joe
3. Apple	3. Urban
4. Woolworths	4. Red
5. McDonald’s	5. Ginger Mary
6. Coca-Cola	6. KWAAL
7. Mr Price	7. Love S.A
8. Vodacom	8. David Tlale
9. Microsoft	9. Young Gifted and Black (YGB)
10. SABC	10. Bombshell
Shoe/Footwear Brand
1. Nike
2. Adidas
3. Vans
4. Cavella
5. Converse All Star
6. Puma
7. Sissy Boy
8. DC
9. Louis Vuitton
10. Reebok
Shopping Mall
1. Sandton City
2. Canal Walk
3. V&A Waterfront
Snack	Sweet
1. Doritos	1. Manhattan Sour Worms
2. Simba Chips	2. Jelly Beans
3. Lay’s	3. Astros
Soap Bar
1. Dettol
2. Lux
3. Protex
Social Media Platform
1. BBM
2. WhatsApp
3. Facebook
4. Mxit
5. Twitter
6. YouTube
7. Google+
8. Skype
9. Gmail
10. Other
Telecommunications Provider
1. Vodacom
2. MTN
3. Cell C
4. Virgin Mobile
5. 8.ta
6. Telkom
7. Neotel
8. Other
Toothpaste
1. Colgate
2. Aquafresh
3. Sensodyne
TV Channel	TV Music Channel
1. Disney XD (304)	1. Trace (DSTV 325)
2. Trace (DSTV 325	2. MTV Base (DSTV 322)
3. Disney Channel (DSTV 303)	3. Channel O (DSTV 320)

Thanks again to the Sunday Times and Youth Marketeers as well as the individuals of the various brands for the great content, the time, the effort and the resources that where utilized in acquiring this research. I am sincerely appreciative. I believe that I understand this generation of younger ambitious, driven, and inspired individuals, I knew that some Brands where going to win in regards to their Industry, and the above just proves that

Kindest Regards

Kash

“Aspire to Inspire

Live to Dream
Envisioning the Vision and the Opportunities”