Biz Community and our Interaction

Greetings to you as an individual,

It is was an interaction and conversation between BizCommunity’s Facebook page and myself - which is a key source of my inspiration and belief in my passions of Marketing, Digital Marketing, Strategy, Innovation, and Corporate Entrepreneurship;

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Bizcommunity.com
M&M South Africa top stories for Tuesday:

Marketing industry is its own worst enemy http://bit.ly/­M09ENg by Chris Moerdyk
Esmaré Weideman on the print-media charter, her papers, and their future in the digital age http://bit.ly/­OVuq1x by Gill Moodie
Trends in transit http://bit.ly/­NFY3kz by Craig Page-Lee & Erik Warburg
Has Africa missed domain extension opportunity? http://bit.ly/­Micuve by Howard Rybko
Mobile advertising now on Facebook in South Africa http://bit.ly/­Ngdhyg

Marketing industry is its own worst enemy
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Kashveer Kash Gobichund – I said;
Hi Bizcommunity

I found the web-ticle on "Marketing industry is its own worst enemy" by Chris Moerdyk, very insightful, I have always being passionate about Marketing, Digital Marketing, Strategy, Innovation, and Entrepreneurship, and lately more interested in Digital Marketing, because of the direct-ness of this concept and the ability to tailor individuality of the message sent between customer and the organization, and there are nearly 5 000 000 South Africans on Facebook, and 80.07% of Internet Users in S.A are on Facebook.

Internationally I have heard of an increase by "144%," so for such an increase there must be a huge benefit in the use of this medium, "45% of B2B and 67% of Organizations have acquired customers via Facebook."

But at the end of the day, it medium is effective only if as an individual, you understand the key success factors.

Kindest Regards
Kash
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Bizcommunity.com – said;

Hi Kashveer Kash Gobichund

We couldn't agree more and the article is definitley about looking at the big picture and not just 1 aspect.

Here is another interesting article about social media as a customer service tool, more than a marketing tool: http://www.bizcommunity.com/Article/196/23/78275.html


Bizcommunity.com – said;
Hey Kashveer, thanks for your considered comment and your obvious enthusiasm. This is just the kind of feedback and debate the industry needs. Chris's columns usually attract a lot of interest. Our opinion is that social media is an offshoot of branding. Make your brand communications both visually and conceptually exciting and relevant enough and you will organically attract comment in the social media environment. Many of the current digital companies listed on bizcommunity http://www.bizcommunity.com/PressOffices/196/16.html understand this and will offer you not only "digital strategies", but those that boost brand value and relevance as well. Neither have the "Social media" reinvented any wheels, but instead capitalise on existing brand history, culture and equity and walk hand in hand with these. Even in these lofty days of liking, sharing and what-have-you , it is unlikely that you can generate any substantial social media activity without having a strong well-loved brand with great content messaging and experience first. Thanks again for your comments,
with love "The Brandmother"
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Kashveer Kash Gobichund – I said;
Hi Bizcommunity,

Awesome article thanks for the link, I agree that customer will contact an organization first, and then if their expectations are yet to be meet, or the organization has yet to provide a solution to that individuals experience, then the individual addresses the organization via Social Networking Media which is an unfavourable situation since this could have being stopped at the first stage if the organization provided an acknowledgement of the individual customer's experience and/or situation with the organization(staff, department, etc) product, and/or service, and I own a customer retention concept called Brand Motion Interact.

There are actually 7 p's of Marketing (1. Price, 2. Product, 3. Place, 4. Promotion, 5. People, 6. Processes, 7. Passion - Brand Loyalty) which must be understood fully if an organization enters the Digital Marketing Arena, so that there is synergy and understanding between the various departments and divisions, so that the efforts of Social Networking Media can truly add the full value that this medium is capable of offering,

Kindest Regards
Kash
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 Kashveer Kash Gobichund – I said;
Hi Bizcommunity,

I truly appreciate your vote of confidence, and I will always be in your gratitude, and your insightful comments are noted. As an Individual I have always being and will always be solution-based and strategic with my thinking and perspectives, and rather sad that a very few appreciate this mindset, but I believe that this is going to be appreciated - I just have to work a bit harder to be a Marketing Leader in Durban, then South Africa, and then the world,

In your gratitude
Kash

"Aspire to Inspire
Live the Dream
Envisioning the Opportunities and the Vision"

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Kindest Regards

Kashveer "Kash" Gobichund