Inspired Greatness - Strategy

Dearest You,

Whom inspires you?

To dream, to rise up again,

To follow the path of your life,

To be the best that you can,

To challenge yourself,

To push yourself,

There many heroes and heroines exist, in all forms various types – many have started in the places with intense challenges, faced the odds and emerged victorious. Along the journey becoming the source of inspiration, and provided an intense spring of hope!

Presenting the: Inspired Greatness Strategy ©

The Impact of Social Media on Brands

The Impact of Social Media on Brands,

Music Artists, Movie Franchises, Authors, Brands, TV Shows, and Individuals leverage Social Media as a greater strategy to interact, to share and to communicate, to encourage debate (sometimes) and conversations, to network, to build and to enhance relationships, and to add value – which brilliant.

The Brand proposition ultimately – would have influence on the social media platforms leveraged by the Brand.

I know that I have said that Social Media isn’t the right platform for customer retention, but I love the embracive role the Social Media has created in the uniting of the client/customer as an individual to the Brand.

As Social Media has the potential to create a bond (well, there should be a bond and if there isn’t something within the Brand as an organization went wrong along the journey – but there are always solutions) between the Client/Customer as an individual and the Brand,

There is a mutual flow of info that Social Media has derived – which is amazing, the amazing feedback and the manner in which some brands process the info into strategy, in the creation of an enhanced brand is adrenaline-charging.

Brand Values Alignment & Synergy in Marketing, Digital Marketing, Communication & Advertising

Brands which are admired, Brands which are Epic – the Brands that set trends and that are truly legendary,

But every journey is not easy, there is time, effort and dedication that went in to overcome the endeavour, there are many (metaphorical mountains, and waves) that where present on the path to success/es – but there was a Vision (the dream), and a Mission (the now aspect – what must be done now to reach the dream, the goals) and also Strategic Intent (the values in which the Mission, and the Vision is completed)

The Vision, Mission, and Strategic Intent are equally important; these core factors assist one in the journey.

I hear you asking, but “what has this got to do with Business, Marketing, Communications and Advertising?”

The truth is that it has everything to do with Business, and with Brands from Marketing, to Communications, to Digital Marketing to Advertising, there is an internal and an external perspective,

The internal is the Vision, the Mission, and the Strategic Intent of the brand, the external is how the brand is perceive by those whom form part of the market,

Marketing Insights and Strategy

Marketing Insights and Strategy

In this Information Era, where one can connect, interact and engage with individuals across time-zones, across cities, across countries,

My adage is “Aspire to Inspire, Live to Dream, Envisioning the Vision and the Opportunities.”

This means Aspire (To be Passionate) Inspire (My Actions/Decisions impact on my current and future and my reputation)

Live to Dream (Looking to the current and the future to improve, and to believe in the greatness and ability to far-surpass my full potential)

 Envisioning the Vision and the Opportunities (Focused on my goals and dreams, being respectful, a willingness to listen, observe, engage, interact, communicate)

Dearest Marketing-stars and Marketing-staress

Brand continues to adapt, develop, re-focus, create awareness, increase the sentiment, grow the reach, drive the passion towards the brand, and build the strength, in the pursuit of greatness, and far-surpassing the full potential,

Saturday – The 25th of May 2013

Saturday – The 25^th of May 2013

The day that I was waiting for since the 18^th of September 2012 had arrived on the day the 25^th of May 2013 – it was a Saturday, the prestige, the passion, and the belief is always clearly visible and the spirit is encapsulated for current and future generations.

I love sports especially Cricket, Rugby, and Soccer (known as Football in some parts of the world) – I have respect for most individual athletes, and I do have respect for the individuals whom are part and parcel of a team, 

The Event is the UEFA Champion League – the 25^th of May 2013 was the Final in Wembley, between Bayern Munich and Borussia Dortmund

The Closing Ceremony was spectacular visual display;

Imagine this;

·        The Setting was a Battlefield

·        The Outline was two fractions each dress in the colours of Bayern Munich and Borussia Dortmund engaging on the Battlefield,

With the mood and tone set for an epic encounter between the rivals in the Bundesliga, 

The UEFA Champion League is sponsored by Heineken,

Social Media Networking Platform news

I am passionate about Marketing, Digital Marketing, Strategy, Innovation and Corporate Entrepreneurship and I aspire to be the Leader in Marketing, Digital Marketing, Strategy, and Corporate Entrepreneurship in Durban, then S.A and then the World

In Social Media Networking Platform news

I have viewed;

·         LinkedIn has now enabled tagging/mentioning

There are more changes to be expected in the Social Networking Media Platform

I have heard;

Twitter –On April 30th, Twitter announced that advertising would finally be available to all users through the launch of its new, self-service ad platform. Previously, advertisers had to be invited to use Twitter ads -- and spend a minimum amount of money per quarter – via the full-service platform.  This functionality is currently only available in the U.S (check out http://advertising.twitter.com/2013/04/Twitter-Ads-now-generally-available-for-US-users.html for more) I do expect the functionality to be rolled out in countries across the world (perhaps sooner than you expect for some countries)

The Greatest Marketing, Digital Marketing, Advertising, Communications Strategy/Concept

The Greatest Marketing, Digital Marketing, Advertising, Communications Strategy/Concept is perhaps the oldest one but it still holds merit and adds value in the Modern Era,

Have you ever heard of a pebble meeting the water?

 I am sounding a bit out – there or you are of the impression that I am talking in riddles

So what is it The Greatest Marketing, Digital Marketing, Advertising, Communications Strategy/Concept; which is still provides;

·         A Royal Flush

·        A Try

·        A Goal

·        A Podium Line Finish

Here it is;

“Take a stone/pebble drop it into a pool of water, one would see ripples in the water"

Hashtags on Facebook? Work in progress?

Acknowledgment to all those whom are passionate about Social Networking Media and Digital Marketing

I am passionate about Marketing, Digital Marketing, Strategy, and Corporate Entrepreneurship and I wish to be the Leader in Marketing, Digital Marketing, Strategy, and Corporate Entrepreneurship in Durban, then S.A and then the World.

Facebook might be incorporating #Hashtags into the interface – but I believe that; knowing Facebook and prior developments (such as the “Graph Search” functionality)  Facebook as an innovating Brand operates and transcends into countries boundaries but I would expect the functionality to be tweaked as if as a strategy/concept (as if the functionality is just merely duplicated/imitated then as a Brand you have not set yourself apart from those whom are in the Industry and the throne of the Market Leader/s is just for a few Brands.) Facebook could just adjust the #Hashtags concept/strategy into the platform, in unique manner.

Biz Community and our Interaction

Greetings to you as an individual,

It is was an interaction and conversation between BizCommunity’s Facebook page and myself - which is a key source of my inspiration and belief in my passions of Marketing, Digital Marketing, Strategy, Innovation, and Corporate Entrepreneurship;

Marketing, Digital Marketing, Strategy, Innovation and Corporate Entrepreneurship my passion – in 2013

Marketing, Digital Marketing, Strategy, Innovation and Corporate Entrepreneurship my passion – What we can look forward to in 2013

Greetings to you as an individual, as well as the Brands and The Organizations,

I am appreciative of the Time and Effort that you have undertaken in viewing this,

This is based on my perspective in regards to the aspect of Marketing that we as individuals hold dear – I am passionate about Marketing, Digital Marketing, Strategy, Innovation and Corporate Entrepreneurship and one of my core dreams and goals is to be a Leader in Marketing, Digital Marketing, Strategy, Innovation and Corporate Entrepreneurship.

I believe that as Internet Costs decreases and becomes continuously becomes more affordable – more individuals in South Africa will begin utilizing, sharing, interacting, engaging on the Internet and also Social Networking Media – enhancing the spectrum of online individuals whom possess the desire to share, interact, and engage with Friends, Family, Associates and as well as Brands, and Organizations that have an individual appeal to that online individual users.