Individuals often say in Sales “Can you sell ice to an Eskimo” and so an indirectly question the
asked from a Digital Marketing, Advertising, and Marketing Perspectives is” Can you draw up a Marketing, Digital
Marketing, Advertising Plan for this.”
I am passionate about Marketing, Digital Marketing, Strategy,
Innovation and Corporate Entrepreneurship, and I aspire to be the Leader in
Marketing, Digital Marketing, Strategy and Innovation, and Corporate
Entrepreneurship in Durban, then in S.A and then the World.
So to answer the question above my answer would be No – because there is no value added to the Eskimo’s daily
life and doesn’t benefit the organization and the Eskimo in the Medium to Long Term, I would export
the ice to a Climate Zone which is
Humid - because the organization and I would add more value to daily individual
lives and abundant advantages (Strategic and Competitive) and opportunities will be attained this
way.
Scenario: Marketing, Advertising Ice to Eskimos
Product: Ice
Individual
Target Market: The” Eskimos”
Concerns: Free Resource (Accessibility) Availability
(All Around) and then the Pricing, Competition, Short
Term Profits vs. Medium and Long Term Exposure (Risk)
In the 21st Century in the Informational Age – the “Eskimos”
will talk, engage, and interact, and then the” Eskimos” will be enraged, when the situation unfolds. And with the
Social Networking Media – if you do “market the ice to the Eskimo” imagine what
would be the situation when they find out what you are actually marketing to
them – and with Social Networking Media – the message would spread faster than
smoke signals and the message more rapidly than a raging ocean, and that is the
influence, power and the magnitude of Digital Marketing and Social Networking
Media has created.
To be involved in Marketing, Digital Marketing, Advertising, and
Communications – know whom the individuals that you are engaging, interaction,
communicating with, the message that is perceived in regards to your Brand and
Organization, understanding the value added in that individual investing to
acquire your product and service,
I focus on what Brands/Organization need – which is why I have designed;
·
Brand
Motion Interact – an individual customer retention strategy for Brands and
Organizations that has a need to be more customer/client centric via an internal
means.
·
The
Authentic System – For Brands and Organizations especially for
Financial Institutions (Banks) but the strategy could be adapted to promote and
enhance the online security to your clients.
Acquire, Learn,
Understand, Grow, Acquire, Learn, Understand, Grow, Acquire, Learn, Understand,
Grow, Acquire, Learn, Understand, Grow, Acquire, Learn, Understand, Grow,
Acquire, Learn, Understand, Grow, Acquire, Learn, Understand, Grow, Acquire,
Learn, Understand, Grow....
Kind
Regards
Kash
“Aspire to
Inspire
Live to
Dream
Envisioning
the Vision, and the Opportunities”
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