Showing posts with label Micro-Targeting. Show all posts
Showing posts with label Micro-Targeting. Show all posts

Friday, March 28, 2014

My Passion - Marketing

Dearest You,

I am passionate about Marketing, Digital Marketing, Strategy, Innovation and Corporate Entrepreneurship and I aspire to be the Leader in Marketing, Digital Marketing, Strategy, Innovation and Corporate Entrepreneurship in Durban, then in South Africa and then the World. I know that passionate is somewhat clichéd (or overused) – but maybe being passionate is the perspective of being part of the greater, which is being realized by many individuals.

I know that the above vision and strategic intent seems a bit broad, but I believe in challenges and I believe in rising up to challenges and far surpassing the challenges via a solutions and internally – and asking for assistance and guidance when the need arises, and sometimes adversity makes exceptional Leaders. I believe in Dreams and Goals as these magnificent facets – which encourage thinking, questioning, understanding, belief, confidence, and to be aware of the potential we have as an individual and also within a Brand.

The 2014 Insights for Marketing – Coming to a Brand near you!!!
·         Social
·         Information (I called it Information – but it known more commonly as Data)
·         Mobile Marketing
·         Customer Experience
·         Personalization
·         Multi-Channel
·         Native Advertising
·         Localized and Geo-Targeting
·         User Experience (UX) Testing and Optimization
·         Micro-Targeting
·         Micro-Messaging