The Impact of Social Media on Brands

The Impact of Social Media on Brands,

Music Artists, Movie Franchises, Authors, Brands, TV Shows, and Individuals leverage Social Media as a greater strategy to interact, to share and to communicate, to encourage debate (sometimes) and conversations, to network, to build and to enhance relationships, and to add value – which brilliant.

The Brand proposition ultimately – would have influence on the social media platforms leveraged by the Brand.

I know that I have said that Social Media isn’t the right platform for customer retention, but I love the embracive role the Social Media has created in the uniting of the client/customer as an individual to the Brand.

As Social Media has the potential to create a bond (well, there should be a bond and if there isn’t something within the Brand as an organization went wrong along the journey – but there are always solutions) between the Client/Customer as an individual and the Brand,

There is a mutual flow of info that Social Media has derived – which is amazing, the amazing feedback and the manner in which some brands process the info into strategy, in the creation of an enhanced brand is adrenaline-charging.

The Favourable Result

Greetings to you as an individual,

Decisions….Decisions…..Results…Action

Results……Results…..Decision…..Action

With the start of 2014 – It is an exhilarating time as there are new opportunities, new solutions to challenges, new products, new services, new alliances, enhanced insights and knowledge with the aspect of time….

Salute to those, whom are passionate and dream uniquely…

Decisions sometimes lead to Outcomes and Sometimes Outcomes lead to Decisions – so there is an interconnected interlocked correlative relationship;

….. Could it be that there is a probability rate of 33.33% or 1 in 3 regards of achieving? But then surely the probability rate would variable and dependent upon?..

Think 3 outcomes (decisions) but 1 Favourable result;

Life
Business
Sports
Poker
Share Investment Trading
-        Are more interrelated than one might believe

1918 to 2013 to Beyond

To a much adored Global Icon,

Dearest Mr Mandela, Dearest Madiba,

Born on the 18^TH of July 1918

He was and is;
A Son,
A Father,
An Uncle,
A Grandfather,
A Great Grandfather,
A Great-Great Grandfather,
A Former President of South Africa,
A Mentor,
An Advisor,
A Legendary Icon,
A magnificent Global Leader.

Brand Values Alignment & Synergy in Marketing, Digital Marketing, Communication & Advertising

Brands which are admired, Brands which are Epic – the Brands that set trends and that are truly legendary,

But every journey is not easy, there is time, effort and dedication that went in to overcome the endeavour, there are many (metaphorical mountains, and waves) that where present on the path to success/es – but there was a Vision (the dream), and a Mission (the now aspect – what must be done now to reach the dream, the goals) and also Strategic Intent (the values in which the Mission, and the Vision is completed)

The Vision, Mission, and Strategic Intent are equally important; these core factors assist one in the journey.

I hear you asking, but “what has this got to do with Business, Marketing, Communications and Advertising?”

The truth is that it has everything to do with Business, and with Brands from Marketing, to Communications, to Digital Marketing to Advertising, there is an internal and an external perspective,

The internal is the Vision, the Mission, and the Strategic Intent of the brand, the external is how the brand is perceive by those whom form part of the market,

The Adobe Generation - “It is inspiration with preparation.”

There is excitement, there is passion, there is belief, there is a purpose in Adobe and the drive to inspire a generation and the reason is ... the Adobe Generation has returned “It is inspiration with preparation.”

We all have played awesome games.

We all have seen amazing images.
We all have viewed brilliant videos.
We all have been moved by incredible animations.
We all have used scintillating apps.

Now imagine that you creating those awesome games, those amazing images, those brilliant videos, those incredible animations and those scintillating apps. Sounds brilliant

Adobe a global iconized brand and with the Adobe Generation endeavour, as a brand as an organization they want  to assist and guide those whom have a passion for Photo Imaging, Animation, Video, Game and App Design.

Intrusive Promotion 101

In this generation with advancements in technology, systems, processes, which proliferate into the strategy/strategies for the Brand, so there are better and continuous improvements and value adds (in terms of shaping the influence, the strength, the sentiment, the passion and as well the role to take cogence of the Customer’s/Client’s Situation/s and Experiences which adds value to the Customer’s/Client’s Journey with the Brand.)

I have being called twice, once from a 011 (+2711) number and from a 021 (+2721) number as well and I answered, then caller was an automated system (“Okay, Let see what this is about” I thought to myself) but it was an automated system that tried to get me to subscribe to some service that I really didn’t (well now – after hearing what this was about) want to hear about (“Press 1 – if you want, like to subscribe?” “Press 2 – to hang-up the call” Wow an option to hang-up amazing – well I just press the hang up button on the screen and the call was terminated, Haha)

The Position of Economics

Can a Brand, Can an Organization¸ Can a Government, Can a Country be blamed, I believe not as the result of the situation was the of various vortexes that affected the globalized economy as thereof, the vortexes collided with epic force it too each another, the result was a “Hybrid Vortex” (all the vortexes added up) – that played out across world economies, anyway if we do play the “blame game” what would actually be solved? As the situation and experience would still exist,

In this globalized economy a proverbial “sneeze” – results in a chain over events that are played out in various unique countries, industries, and to clients and to customers as individuals as households across the world over,

The practice of Securitization – this means a Financial Institution would have a book of loans that are sold more commonly to an SPV (Special Purpose Vehicle) and the SPV acquires the loan – this practice is extremely dangerous and short term focused (when a Market/Economy is based on an excess level (Supply) of credit) as played out in global terms which manifested into a situation in which the level and quality of the Securitization was diluted, an AAA+ loan was only a AA level type (and it was possibly less than that) that is  which was a dangerous situation indeed. South Africa has the Regulations and the Relevant Acts and Legalities in the Supply and Level of Credit there is the National Credit Act (NCA) and, and also those whom provide advice in a Financial Capacity on behalf on the Financial Brand must be FIAS compliant, there is also the FICA aspect as well, which serve as a means of Custodianship

Marketing Insights and Strategy

Marketing Insights and Strategy

In this Information Era, where one can connect, interact and engage with individuals across time-zones, across cities, across countries,

My adage is “Aspire to Inspire, Live to Dream, Envisioning the Vision and the Opportunities.”

This means Aspire (To be Passionate) Inspire (My Actions/Decisions impact on my current and future and my reputation)

Live to Dream (Looking to the current and the future to improve, and to believe in the greatness and ability to far-surpass my full potential)

 Envisioning the Vision and the Opportunities (Focused on my goals and dreams, being respectful, a willingness to listen, observe, engage, interact, communicate)

Dearest Marketing-stars and Marketing-staress

Brand continues to adapt, develop, re-focus, create awareness, increase the sentiment, grow the reach, drive the passion towards the brand, and build the strength, in the pursuit of greatness, and far-surpassing the full potential,

The Heart and Soul of an Economy

 We live in a globalized economy.

An economy is made up of many different subsets (some are variables and some are constants) but each and every economy is made up and influence accordingly. Sometimes is it direct or indirect – They Heart and the Soul of an Economy is Petrol and Electricity – the two have a direct impact and an indirect impact on the economy and influence individuals, brands and organizations to act accordingly.

If the combined cost is higher in average to the Global Cost (i.e. The Petrol and Electricity Prices in one country is too high in comparison to a globalized world) the production and as a result exports would be impacted upon because it will cost much too produced the goods/services in that country, and then to be exported, and will wouldn’t be cost effective for the another country to import the goods/services, when the same quality or better grade of quality can be sourced from elsewhere.

Everyone is impacted on by Petrol and Electricity – A financial institution (i.e. Bank) has to take money and deliver it to an ATM, Even an I.T start-up is depended on Electricity. The Internal stakeholders (i.e. Staff) of a Brand/Organization use transport to travel to work. The Phone, PC and Notebook which are used which require Electricity.  Increasing the cost of one has a direct impact on you, as well as other individuals, as well as Brands and as well as Organizations as the prices of most goods and services do appreciate.

Leading Inspiring Brands in S.A in the year 2013

Greeting Blog-Stars, Blog-staress, Digital-Stars, and Digital-Staress

A very special thank you goes to the Sunday Times, TNS, but also all of those individuals whom have spent the time, and the effort in the collection and sampling of the results – and the provision of the insightful information,

Some of the Brands that would appear here are mentioned in the previous post – “Legendary Advertising”

Some of the results have surprised me – let’s just leave it at that, and celebrate those whom have won and those whom have the potential to achieve greatness and define their full potential

Marketing Insights

Kindly remember that in this age, in the industry, in this environment – there is a lot of insights and research that are suggesting that Customer Centricity is continuously is gaining momentum and Brands are focusing or going to be focusing on the “you” as the customer as an associate.

I have observed conversations, interactions, engagements in regards to situations and experiences – there is a situation of how does a Brand influence the Market Sentiment, Reach, Strength and Passion (to current and potential client/customers) in terms of leveraging creativity, innovation, technology, flexibility as a means, it starts within the Brand as an Organization to purposeful create meaningful relationships and network, synergized and aligned , and continuously improving (i.e. being the best the best that the brand can be each minute, each hour, each day, each week, each month and every year) – “walking in the shoes of your customers” whom have had experiences and situations and also knowing your brand’s greatness and the full-potential that is capable of being envisioned into reality currently and into the future.